[Hiring] App Channel Manager @KTO

Role Description

The App Channel Manager owns the app as a channel. This is not a Product Manager role — you don't own the backlog or write specs. You own the outcome of the channel: how it performs commercially, how the user journey flows across acquisition, onboarding, retention and reactivation, whether KTO is truly building with an App-first mindset, and the health of our relationship with the platforms that distribute the app. You are the connective tissue across Product, Commercial, CRM, CX, Special Cases, Tech and Data, accountable for making the app the best-performing, most coherent channel KTO has.

What you'll own

• Channel performance: You own the commercial health of the mobile channel — installs, activation, retention, deposit and engagement metrics, and the journey between them. You drive towards the targets, track them, and rally the right teams when numbers move.
• The end-to-end user journey: You map and continuously improve the full mobile journey: store/ad → install → onboarding → first deposit → first bet → habit → reactivation. You find the friction, quantify it, and drive the fixes — whether the fix lives in Product, CRM, payments, or marketing.
• App-first mindset: You are the internal champion for mobile. You make sure new features, campaigns, promotions and CRM flows are designed for the app first, not retrofitted from web. You hold teams to a high mobile bar.
• Connecting the dots: You sit between Product roadmaps, commercial priorities, CRM/loyalty, marketing and make them coherent on the device. When Commercial plans a push and Product ships a feature, you make sure they land together, CX is ready and informed and they reinforce each other.
• Go-to-market for the app: You help better coordinate and create better visibility on app releases, store presence (ASO), in-app messaging, and the rollout of features and offers so players actually discover and adopt what we build.
• The Google & Apple relationship: You are KTO's main point of contact with Google (Play) and Apple (App Store). Working alongside the development team and Product, you manage the day-to-day relationship, navigate review/approval processes and policy compliance, resolve escalations, and stay ahead of platform changes that could affect the app.
• Store reputation & player voice: You own the app store rating and review experience. You make sure the reviews players leave are monitored, responded to, and — critically — that the problems they surface get routed to the right teams and actually fixed. You close the loop between what players say in the stores and what the business does about it.

Key responsibilities

• Define and own the KPIs for the App channel; report channel health to Commercial and Product leadership.
• Own the app store rating/score as a KPI, along with review response rate and time-to-response — and ensure issues players raise in reviews are triaged, routed and resolved.
• Act as KTO's main contact for Google and Apple, managing the platform relationships alongside Development and Product, including approvals, policy compliance and escalations.
• Map the full mobile user journey and maintain a prioritised backlog of friction points and growth opportunities — handing clear, evidence-backed problems to Product, CRM and Marketing.
• Partner with Product to influence (not own) the mobile roadmap, ensuring commercial and journey priorities are represented.
• Work closely across CX, Special Cases, Tech, CRM and Commercial to connect player feedback, incidents and priorities into a coherent channel plan.
• Work with CRM/Lifecycle to align in-app messaging, push notifications and loyalty mechanics (Clube KTO) with the channel strategy.
• Partner with Marketing and Acquisition on install campaigns, ASO, attribution and the post-install experience.
• Coordinate app release readiness: feature rollout, comms, store updates, and adoption tracking.
• Use data (with the Data team) to find what's working, what's leaking, and where to invest next.
• Champion a mobile-first standard across the business and raise the quality bar for anything that touches the app.

Qualifications

• Strong commercial instinct: comfortable owning revenue and engagement metrics, not just shipping features.
• Proven ability to influence and align cross-functional teams without direct authority.
• Fluency with the mobile lifecycle: ASO, attribution, onboarding, retention, push/CRM, app analytics.
• Hands-on experience managing app store presence and platform relationships (Google Play, Apple App Store), including review/rating management and approval/policy processes.
• Data-literate — can pull, read and reason about funnel and cohort data to drive decisions.
• Experience in iGaming, sportsbook, fintech, or another fast-moving B2C app environment is a strong plus.
• Bias for action, comfort with ambiguity, and the diplomacy to connect competing priorities.
• Excellent communication in English and Portuguese as well as collaboration skills with the ability to work with cross-functional teams.

Benefits

• Diversity and inclusion initiatives.
• Opportunities for personal and professional growth.
• Collaborative work environment.