[Hiring] DTC Operations Manager @Blueroot Health INC.

Role Description

As the DTC Operations Manager, you will own the day-to-day operational health of BlueRoot Health's Shopify storefronts across our portfolio of category-leading supplement brands spanning fertility, bariatric/metabolic, and practitioner-trusted nutrition. Our direct-to-consumer channel is a strategic growth priority, and this is a hands-on role for someone who keeps our sites accurate, performant, and conversion-ready while coordinating fulfillment, CX, and reporting. You will own site and merchandising operations end-to-end—product setup, catalog accuracy, promotions, and PDP optimization—serve as the operational liaison to our 3PL and Supply Chain partners, and maintain the recurring performance reporting that keeps the channel accountable. Success means storefronts that are always launch-ready, fulfillment that runs without surprises, and a documented, repeatable operating cadence across the portfolio.

Qualifications

• 3–5 years in ecommerce/DTC operations
• Hands-on Shopify experience (catalog, merchandising, promotions, app ecosystem) with the ability to work independently
• Demonstrated ownership of site operations and merchandising execution
• Strong coordination skills across fulfillment/3PL, supply chain, and CX functions
• Comfort with reporting and analytics; fluent in spreadsheets and DTC KPIs
• Strong understanding of digital shelf optimization, SEO, and CRO
• Highly organized, self-directed, and able to manage parallel workstreams with minimal supervision

Requirements

• Experience in CPG, health & wellness, or supplements (preferred)
• Familiarity with subscription platforms (Recharge, Rebuy) (preferred)
• Strong process documentation habits (preferred)

Benefits

• Sitting for long periods of time.
• Repetitive tasks such as typing and extended periods of computer screen time.
• Handling stress with composure.

Company Description

Blueroot Health™ is an Equal Opportunity Employer. Employment opportunities at Blueroot Health™ are based upon one’s qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, national origin, age veteran status, disability, genetic information, or any other characteristic protected by law.

This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, layoff, access to benefits and training, and all other conditions and privileges of employment.