Role Description
The Health Promotion and Outreach specialist conducts targeted member outreach related to health promotion, wellness, chronic condition management, maternal and child health, substance use, tobacco prevention and other population health initiatives using various modalities.
The Health Promotion and Outreach Specialist provides education on benefits available through Alliance and its network to address unmet member healthcare needs. This position also refers to Care Coordination, Care Management, and primary care as needed.
This position is responsible for advancing a System of Care approach by collaborating on the development of member-focused education and training needs, curricula, and educational initiatives. Through the implementation of system-level solutions, this position enhances cross-functional collaboration, promotes access to essential services, and analyzes emerging trends to support continuous quality improvement.
This position is full-time remote. Selected candidate must reside in North Carolina. Some travel for onsite meetings to the Home office may be required.
Responsibilities & Duties
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Member Outreach
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Conduct proactive and targeted outreach using phone, text, portal messages, email, and mail.
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Review and manage member worklists for health promotion campaigns.
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Update member contact information and communication preferences in Jiva.
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Member and Stakeholder Engagement & Education
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Explain benefits and services in a clear, compassionate, and culturally responsive manner.
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Educate members on preventive care, EPSDT services, and chronic condition supports.
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Identify barriers to care and act as a liaison with internal teams to resolve barriers to preventive care.
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Provide information, education, and consultation to organizations serving individuals with special health needs or high-risk populations.
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Community Health Promotion
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Plan, support, and implement community health promotion and outreach initiatives.
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Collaborate with community-based organizations, providers, schools, and other stakeholders.
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Assist in the development and dissemination of culturally responsive health education materials.
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Deploy interventions based on identified member trends and emerging health needs.
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Care Navigation and Referrals
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Facilitate linkage to Care Coordination, Care Management, Member and Recipient Services, and community resources.
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Support members in accessing primary care and other essential services.
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Facilitate referrals and assist in the early identification of individuals with special health care needs.
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Documentation
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Document all outreach and engagement accurately and in accordance with departmental standards.
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Maintain compliance with organizational policies, procedures, workflows, and the Service Engagement Model.
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Document in the CM Platform System (Jiva); other systems as identified.
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Compliance
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Comply and assist with the implementation of organizational Processes, Workflows, and fidelity of Service Engagement Model.
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Travel
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Travel between Alliance offices, attending meetings on behalf of Alliance, participating in Alliance sponsored events, etc. may be required.
Qualifications
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Bachelor’s degree in public health, health promotion, or related human services from an appropriately accredited institution and three (3) years of relevant experience.
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OR Associates in public health, health promotion, or related human services with at least five (5) years of experience.
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Relevant experience must include:
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Cultural responsiveness
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Health literacy awareness
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Trauma-informed communication
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Preferred: Two (2) or more years of experience in community health promotion, outreach, or population health within a Medicaid or state-funded setting.
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Certified Community Health Worker (CCHW) credential preferred.
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Additional Preferred Experience:
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Motivational Interviewing
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Training or experience in whole person care.
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Experience with electronic medical records.
Requirements
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Knowledge of Medicaid basic, enhanced MHSUD, and waiver benefits plans.
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Knowledge of and skilled in the use of Motivational Interviewing techniques.
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Demonstrated exceptional interpersonal skills and effective written/verbal communication ability.
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Ability to translate technical health information into plain language.
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Strong problem-solving and conflict resolution skills.
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Data-driven mindset—proficient with Excel.
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Proficiency in Microsoft Office products (such as Word, Excel, Outlook, etc.).
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Experience with Electronic Medical Records.
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Ability to work independently while adhering to Alliance policies and deadlines.
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Flexibility and adaptability.
Benefits
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Medical, Dental, Vision, Life, Long Term Disability.
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Generous retirement savings plan.
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Flexible work schedules including hybrid/remote options.
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Paid time off including vacation, sick leave, holiday, management leave.
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Dress flexibility.
Salary Range
$29.54 - $37.66/Hourly. Exact compensation will be determined based on the candidate's education, experience, external market data, and consideration of internal equity.