[Hiring] YouTube Principal Strategist @Tinuiti

Role Description

As a Principal Strategist, you are the senior thought leader for your channel(s) of expertise across your Portfolio. You pair deep mastery in at least one discipline (but likely more) with a clear understanding of how the media channels work together to drive business outcomes. You champion a product‑ and measurement‑led approach, turning insights into simple “what, so‑what, now‑what” choices that move executive decisions.

• Lead executive client touchpoints to frame ambition, trade‑offs, and a multi‑quarter roadmap; convert insight into decisions and funded next steps.
• Act as senior channel strategist for large clients: interrogate briefs, run competitive/scenario planning, reduce churn risk via formal account reviews and playbooks, and neutralize political headwinds with clear decision criteria.
• Support new business and cross‑sell: shape win themes, differentiated solutioning, and executive narratives; quantify value, risk, and confidence.
• Drive and shape effective client meetings that deliver valued thought exchange and actionable insights on a consistent basis.
• Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner leadership.

Qualifications

• 10+ years of experience leading enterprise-level YouTube programs, with a proven track record of influencing C-suite stakeholders and driving high-level partnership initiatives with Google.
• Deep literacy across the digital landscape, with the specialized ability to articulate how YouTube impacts and integrates with Search, Social, TV, Audio, and SEO to drive holistic performance.
• Expert-level proficiency in both Google Ads and DV360, with the technical authority to navigate complex targeting, reservation inventory, and a map of 3rd party partners (e.g., Pixability, Channel Factory) for brand safety and suitability.
• Advanced mastery of the full YouTube measurement suite—including Brand Lift, Search Lift, Conversion Lift, Geo-Experiments, and MMM—coupled with the ability to leverage Tinuiti’s proprietary measurement solutions to prove incremental value.
• Proven ability to identify gaps in platform stories or measurement capabilities and collaborate with internal Product teams and Google to co-develop first-to-market solutions.
• Skilled in using AI-driven resources to accelerate training, automate campaign management, and optimize.
• Highly credible vertical or channel POVs; ability to represent Tinuiti in the market.
• An exceptional storyteller who can evangelize the YouTube ecosystem and educate cross-functional teams on how to integrate the platform into their respective workflows.

Requirements

• Influence outcomes at executive altitude: set standards, decision criteria, and read cadences in your engagements; hold partners accountable by influence.
• Model AI‑enabled professionalism: use AI responsibly to elevate analysis, creative/brief quality, scenario planning, and speed—without compromising rigor or privacy.
• Create leverage: produce clear frameworks, playbooks, and narratives that accelerate decision velocity and raise day‑to‑day execution quality—without taking on operational mechanics.

Benefits

• Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.