[Hiring] Website Optimization & CRO Specialist @Penbrothers

Role Description

We are seeking an experienced Website Optimization & CRO Specialist to own the ongoing optimization, technical implementation, user experience, and conversion performance of the company's website. This role will focus on transforming website traffic into meaningful business outcomes through Webflow development, conversion rate optimization, experimentation, customer journey optimization, analytics, and website enhancements. The ideal candidate combines hands-on front-end and Webflow capabilities with a strong understanding of digital marketing, user experience, conversion optimization, and marketing technology. The role will work closely with SEO, Growth Marketing, Demand Generation, and Revenue teams to continuously improve the website experience and conversion performance.

What you’ll do

• Website Optimization & Management
  • Own and execute the website optimization roadmap.
  • Manage, maintain, and enhance the company's Webflow website and supporting web properties.
  • Build and maintain reusable Webflow components and page structures.
  • Implement front-end website updates using HTML, CSS, and JavaScript.
  • Troubleshoot website functionality, integrations, and technical issues.
  • Identify opportunities to improve website usability, performance, and conversion.
  • Partner with marketing and revenue teams to translate business requirements into effective website experiences.
• Conversion Rate Optimization
  • Develop and execute a structured Conversion Rate Optimization (CRO) program.
  • Analyze website behavior and customer journeys to identify conversion opportunities and friction points.
  • Design and implement conversion elements, including:
    • Calls-to-action
    • Landing pages
    • Hello bars
    • Slide-ins
    • Pop-ups
    • Forms
    • Other conversion-focused website components
  • Develop and optimize Account-Based Marketing (ABM) landing pages.
  • Plan and execute A/B tests and other website experimentation initiatives.
  • Analyze test results and translate findings into actionable optimization recommendations.
  • Continuously improve website experiences based on user behavior and conversion data.
• Customer Journey & User Experience
  • Map customer journeys across key website experiences.
  • Identify friction points and opportunities to improve engagement and conversion.
  • Collaborate with Growth Marketing, Demand Generation, and Revenue teams to align website experiences with customer and business objectives.
  • Support website personalization and targeted experiences where applicable.
  • Ensure website experiences are intuitive, consistent, and aligned with brand and marketing objectives.
• Webflow & Front-End Development
  • Build, edit, and maintain Webflow CMS pages and components.
  • Develop reusable website components and templates.
  • Implement front-end enhancements using HTML, CSS, and JavaScript.
  • Troubleshoot Webflow functionality and third-party integrations.
  • Support the implementation of new website experiences and marketing campaigns.
  • Ensure website changes are implemented efficiently and maintain technical quality.
• Marketing Technology & Integrations
  • Troubleshoot HubSpot forms and website integrations.
  • Manage and deploy website tags using Google Tag Manager (GTM) or similar tag management platforms.
  • Diagnose technical issues affecting website analytics, tracking, forms, and integrations.
  • Collaborate with relevant technical teams when issues require deeper engineering support.
  • Use AI-assisted development and productivity tools where appropriate to accelerate website implementation.
• Analytics & Reporting
  • Establish and monitor website and CRO performance metrics.
  • Analyze website traffic, engagement, conversion rates, and user behavior.
  • Identify trends and opportunities through data-driven analysis.
  • Develop dashboards and performance reports to communicate website and CRO results.
  • Use analytics insights to prioritize optimization initiatives and experimentation.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, Computer Science, or a related field.
• 5+ years of experience in website optimization, CRO, Webflow, digital marketing technology, or a related field.
• Strong hands-on experience with Webflow CMS and website management.
• Proficiency in HTML and CSS, with working knowledge of JavaScript.
• Proven experience with conversion rate optimization and website experimentation.
• Experience designing and optimizing landing pages and conversion elements.
• Experience with customer journey mapping and website optimization.
• Experience with Google Tag Manager or similar tag management platforms.
• Experience troubleshooting HubSpot forms and website integrations.
• Strong analytical and problem-solving skills.
• Ability to translate website and customer behavior data into actionable improvements.

Benefits

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.