[Hiring] Website Experience Senior Director @Wellhub

Role Description

We are hiring a Website Experience Sr. Director in our Marketing Operations area in Brazil or the US (Remote accepted)! Reporting to the VP of Marketing Operations, this role owns the evolution of Wellhub's website — from a traditionally-managed site to an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization, freeing the team to focus on strategy, judgment calls, and the exceptions that matter. This is a hands-on strategic role: owning the roadmap, design, testing, data, and execution, and leading product managers, UX designers, web analytics, and developers to deliver on that vision.

Qualifications

• A seasoned digital/website leader with 8+ years of experience, including proven ownership of a website and hands-on experience running experimentation programs.
• Deep expertise across web tech stacks — analytics platforms, headless CMS, and web design systems — with a track record of managing them end-to-end.
• Concrete, hands-on experience applying AI/agentic technology to marketing or web workflows (agent frameworks, AI personalization/CRO, conversational content tooling, or GEO/AEO strategy), including AI-assisted design-to-code workflows in production.
• A clear, defensible point of view on where agentic AI creates leverage versus risk in B2B contexts, with the ability to bridge marketing, martech/engineering, and data teams on AI implementation.
• Experience leading design and/or research functions, or credibly managing senior design ICs and design system owners, including owning a design system as shared infrastructure rather than a component library.
• A strong cross-functional leader who thrives in matrixed, fast-paced, hyper-growth environments, balancing internal business needs with a customer-centric mindset.
• Analytically rigorous, with strong critical thinking to translate complex AI topics into actionable insights and a sharp focus on KPIs and conversion metrics.
• Quick to adapt to new domain contexts, AI trends, and vendor tools, with experience working across global companies and website localization.

Requirements

• Prior experience in B2B website management and hands-on application of agentic AI/experimentation are mandatory requirements.

Benefits

• Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
• Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
• Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
• As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you.
• Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done.
• Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).
• We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
• Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.
• You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness.