[Hiring] Webinar Marketing Manager @Egnyte

Role Description

We are seeking a strategic Webinar Marketing Manager to act as the primary architect of our hosted and 3rd party webinar programs. This role sits at the critical intersection of Product Marketing, Demand Generation, and Sales. You won’t just be "running Zooms"—you will be translating industry trends, product value propositions, and use cases into high-engagement events. You’ll own the entire lifecycle, from the calendar creation to the first promotional email in Marketo to the follow-up sequence in Outreach and post-event on-demand promotions. In addition to owning the webinar program, you will also contribute to other demand gen initiatives as needed.

What You’ll Do:

• Planning and Strategy:
  • Own calendar of 15+ webinars a month.
  • Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables.
  • Align strategy with broader Demand Generation campaigns and Field events.
  • Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content.
  • Ensure all campaign assets (landing pages, emails, social, slide decks) adhere to current messaging and brand guidelines.
• Driving Registration & Audience Growth:
  • Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance.
  • Manage program execution including timeline, deliverables, specifications, and SLAs.
  • Leverage AI to speed up execution and optimize.
  • Work with Campaign ops team to build and manage programs in Marketo.
  • Identify and target specific segments to ensure the right audience is targeted.
• Day-of Production & Execution:
  • Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions.
  • Moderate live Q&A, launch strategic polls, and manage "Call to Action" buttons.
  • Serve as the primary point of contact for technical glitches.
• AI Repurposing:
  • Use AI video tools to identify high-value moments and quickly clip them for "snackable" social content.
• Sales Enablement & Follow-Up:
  • Build and deploy sequences in Outreach for XDRs.
  • Configure automated workflows to ensure "Hot Leads" are routed to the appropriate AE in Salesforce.
  • Translate attendee behaviors into "intent signals" visible to Sales.
  • Deliver a 24-hour turnaround kit for Sales.
• Performance Reporting:
  • Use Tableau, SFDC, and Marketo to track and report on end-to-end campaign performance.
  • Tracking, reporting, and analyzing campaign and tactic performance using data-driven insights.
  • Optimizing based on performance and targets.

Qualifications

• 5+ years in B2B Demand Generation or Digital Marketing.
• Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales.
• Experience with Zoom Webinars, Marketo, Stensul, Outreach, Asana, Tableau, and Salesforce (SFDC).
• Experience working in a tight sales-marketing partnership.
• Proficiency in AI tools for copy generation and event engagement.
• Knowledge and experience in demand gen campaigns.
• Excellent communication (verbal and written) and stakeholder management skills.
• Self-starter with a positive attitude who can prioritize workload.

Benefits

• Flexible hours and generous time off (RTO, Responsible Time Off).
• Paid holidays and sick time.
• 401(k) with company match.
• Health Savings Account (HSA) with a generous employer contribution.
• Flexible Spending Account (FSA) options.
• Up to 12 weeks of paid Parental and 10 weeks Adoption Leave.
• Modern and collaborative offices located in various locations.
• Gym, cell phone, and internet reimbursement.
• Free well-being apps and access to our Employee Assistance Program (EAP).
• Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more.
• Your own Egnyte account with lifetime access.
• HealthJoy – a benefits navigation app.
• One Medical virtual care.