[Hiring] Web Strategist @WorkWave

Role Description

We are seeking a seasoned and highly versatile Manager, Web Strategy to take complete ownership of our digital portfolio, which includes four distinct company websites. This critical role requires a strategic thinker who is equally comfortable rolling up their sleeves to execute and manage. You will be accountable for the entire web ecosystem, translating business goals into exceptional user experiences that drive engagement, lead quality, and revenue across all properties. You will manage a dedicated Senior Web Developer and a SEO Manager and work extensively with cross-functional teams.

• Develop, own, and execute the comprehensive web strategy for all four corporate websites, ensuring complete alignment with business and marketing objectives (e.g., brand, demand generation, customer support).
• Design, implement, and continuously optimize the information architecture and user experience across all sites.
• Own all web analytics platforms (e.g., Google Analytics) and rigorously track, interpret, and report on performance KPIs.
• Serve as a hands-on contributor, directly executing content updates, minor design changes, and strategic initiatives.
• Lead development and maintenance efforts using modern CMS platforms, with proven, extensive experience in Webflow.
• Act as the primary web liaison, partnering closely with Marketing, Content, Sales, and other teams to gather requirements and launch integrated campaigns.

Qualifications

• 10+ years of experience in a web strategy, UX, or digital marketing leadership role, with a focus on managing multiple, complex web properties.
• Mandatory hands-on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment.
• Expert-level proficiency in web analytics (GA4), user behavior analysis, and Conversion Rate Optimization (CRO) methodologies.
• Demonstrated understanding of AEO principles and how to optimize for visibility in AI-generated responses.
• Demonstrated ability to function effectively at both a strategic level and an execution level.
• Experience managing or mentoring at least one direct report or dedicated developer.
• Strong understanding of technical SEO principles, structured data/schema markup, web accessibility, and performance optimization.
• Familiarity with AI-powered content, design, and optimization tools.
• Excellent communication and project management skills.

Requirements

• Strong understanding of technical SEO principles.
• Experience with web analytics platforms.
• Ability to manage cross-functional teams.
• Proven experience in content management systems.

Benefits

• Robust benefits package, including health and dental and 401k with company match.
• Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays.
• Up to 4 weeks paid bonding leave.
• Tuition reimbursement.
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365.
• 24/7 access to virtual medical care with Teladoc.
• Quarterly awards based on peer nominations.
• Regional discounts and perks.
• Opportunities to participate in charitable events and give back to the community.