[Hiring] Web and Search Specialist @Porch Group

Role Description

We are seeking a detail-oriented and data-driven Web and Search Specialist to join our marketing team. In this role, you’ll be responsible for improving our search engine visibility, driving qualified organic traffic, and ensuring our content is optimized to meet the needs of our target audience. You’ll partner closely with our product, sales, content, product marketing, and demand generation teams to execute Search and Generative Engine Optimization (SEO/GEO) strategies that directly impact pipeline and revenue.

What You Will Do as a Web & Search Specialist

• Develop, implement, and manage SEO/GEO strategies across on-page, off-page, and technical SEO.
• Conduct keyword research to identify opportunities for new content and site optimization.
• Perform site audits, analyze crawl reports, and partner with our web developers to resolve technical SEO/GEO issues.
• Optimize landing pages, website copy, and blog content for search visibility and user intent.
• Track and report on SEO/GEO performance metrics (rankings, organic traffic, conversions) with clear insights and recommendations.
• Monitor algorithm updates, competitor activity, and industry trends to adapt strategies proactively.
• Collaborate with content writers, designers, and product marketers to ensure best SEO/GEO practices are integrated into all initiatives.
• Build and maintain high-quality backlink profiles through outreach and partnerships.

Qualifications

• 5–7 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms, ranking factors, and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, GA4).
• Hands-on experience with technical SEO (crawlability, site speed, structured data, XML sitemaps).
• Proven ability to conduct keyword research and optimize content for search intent.
• Expert-level familiarity with WordPress.
• Comfortable working with HTML/CSS basics to recommend and implement SEO/GEO improvements.
• Excellent analytical skills and experience translating data into actionable insights.
• Strong communication skills and ability to collaborate cross-functionally.
• Understanding of AI search engines (Google AI Overviews, Perplexity, ChatGPT Search, Claude) and emerging GEO strategies for them.
• Preferred experience with B2B SaaS or high-growth technology companies.
• Experience with App Store Optimization (ASO) is preferred.
• Familiarity with conversion rate optimization (CRO) and A/B testing.
• Proven experience working with US-based business teams.
• Excellent written and communication skills, both English and Hindi.
• Ability to work within core US business hours/time zone expectations – Eastern Standard Time (EST) overlap.

Requirements

• Working Hours: 8 Hours (Excluding breaks)
• 4 Core US Hours Overlap (7:30 PM–11:30 PM IST)
• 4 Flexible Hours (IST)
• Workspace: A quiet space to work, with an internet connection of at least 30 Mbps download | 10 Mbps upload.

Benefits

• Pay Range: INR 1,068,800 - INR 1,496,300 Annually
• Comprehensive coverage for health, life, and financial well-being.
• Medical insurance, accident insurance, and retiral benefits.
• Wellness programs including 12 company-paid holidays, 2 flexible holidays, privilege/earned leave, casual/sick leave, paid maternity and paternity leaves, and weekly wellness events.