[Hiring] VP of Player Engagement @VGW USA

Role Description

We have an exciting opportunity within our Product & Revenue department and are currently looking for a VP of Player Engagement to lead our CRM & Live Operations function.

In this role, you will drive sustainable, profitable growth by owning the full player lifecycle strategy across VGW's brands. You will provide enterprise leadership across CRM and Live Operations to build a single, unified player engagement ecosystem aligned with revenue goals and brand strategy. Partnering closely with Product, Data Science, and Brand GMs, you will lead a global team to optimize monetization mechanics while maintaining a strong commitment to responsible gaming and player trust.

• Develop and execute an integrated monetization and retention strategy across the entire player lifecycle, from first purchase to long-term LTV maximization.
• Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized player engagement engine.
• Leverage data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance.
• Partner closely with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies.
• Lead, mentor, and resource the global team while ensuring all revenue strategies adhere strictly to compliance, risk mandates, and responsible play expectations.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Design or equivalent field.
• 10-15 years of experience in Marketing, Business Development or Account Management leadership.
• Enterprise-level strategic thinking with the ability to execute vision into measurable outcomes.
• Proven commercial acumen, with deep understanding of customer lifetime value, retention, and monetization levers.
• Deep expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
• Advanced understanding of personalization, segmentation, and engagement frameworks at scale.
• Strong leadership skills with the proven ability to manage and direct large teams.
• Clear understanding of customer needs and concerns.

Benefits

• Flexible work environment to balance personal life and career.
• Opportunities for learning and career advancement.
• Competitive compensation, perks, and benefits.

Company Description

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

• Our high-quality, acclaimed brands include Chumba Casino, Global Poker, LuckyLand Slots, which are enjoyed by millions of players in North America.
• Our games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay.
• We also offer sweepstakes promotions where players can collect free entries for the chance to win real-world prizes.
• One of our core values is “our players come first”, meaning always striving to deliver a safe, responsible and positive player experience.