[Hiring] VP of Marketing @Hi Auto

Role Description

We are looking for a strategic, hands-on VP Marketing to own the full marketing function as we scale. This is a pipeline-generation and brand-building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world-class marketing.

• Product Marketing
  • Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions.
  • Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators.
  • Own buyer personas, competitive intelligence, and win/loss analysis.
  • Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle.
• Account-Based Marketing (ABM)
  • Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display.
  • Own buying committee mapping and coordinate outreach tightly with the VP Sales.
• Field Marketing
  • Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up.
  • Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions.
• Brand & PR
  • Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn.
  • Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts.
• AI-Powered Marketing
  • Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research.
  • Continuously identify opportunities to use AI to drive efficiency.
• Marketing Operations
  • Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end.
  • Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy.

Qualifications

• 8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment.
• Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis.
• Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools.
• Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement.
• Has built or scaled a PR and thought leadership program in a vertical market.
• Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output.
• QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus.

Benefits

• Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big.