[Hiring] VP of Growth @Laylo

Role Description

We're looking for a VP of Growth to design and scale Laylo's growth engine from $XM to $50M+. You'll own the growth model, set the multi-channel strategy, and build a high-velocity team that ships experiments and scales winners. This is a player/coach role: you'll set direction, move key metrics yourself, and build the team/systems to compound results.

You bring experience scaling a SaaS startup through critical inflection points ($10M → $20M+), a deep understanding of PLG motions and self-serve funnels, and the ability to balance strategic thinking with hands-on execution.

You’ll report directly to the CEO and work closely with Product, Engineering, Design, Partnerships, and Sales. You’re likely a good fit if you’re excited to open Adobe/Figma/Notion/PostHog and ship something today.

Qualifications

• 4+ years of growth experience with demonstrated results scaling a SaaS company through $10M-$20M+ ARR (Series A/B stage)
• Track record of driving measurable growth outcomes: 3x+ ARR growth, <6-month payback periods, or similar milestone achievements
• Experience building and scaling growth functions across the full funnel: acquisition, activation, retention, monetization, and referral
• Background leading growth at product-led or self-serve SaaS companies (bonus: creator tools, social platforms, or two-sided marketplaces)
• Analytical + data-literate: can dig into tracking and metrics, distill insights, and communicate clearly through data (PostHog/GA/Amplitude/Mixpanel)
• Actively uses modern AI tools to move faster and raise quality (content ideation, editing, creative iteration, analytics, automation, rapid prototyping)

Requirements

• Think strategically but execute tactically: you can design a growth model and also build the landing page
• Are hypothesis-driven: you form strong POVs from data, ship experiments fast, and kill losers quickly
• Have built this playbook before: you've scaled similar motions (PLG, partnerships, creator-led growth) and know what good looks like
• You’re comfortable being the first and last draft
• Move fast with AI tools: you use Claude/Cursor/v0 to prototype experiments, analyze data, and ship 10x faster
• Are comfortable being hands-on early: you'll personally ship content, build partner kits, and run campaigns while you build the team

Key Responsibilities

• Strategic Growth:
  • Own the growth model and forecast: build bottoms-up projections, identify highest-leverage opportunities, allocate resources to maximize ROI
  • Partner with executive team to set growth targets, report on performance, and align cross-functional efforts around key metrics
  • Design and optimize the full-funnel growth strategy across acquisition, activation, retention, and monetization
• Channel & Program Development:
  • Product Growth Loops: Partner with Product/Eng to design and ship viral/network effects (sharing, invites, referrals, templates)
  • Channel Partners: Build partner-led growth motions with measurable sourced pipeline/ARR
  • Organic & Influencer: Scale repeatable content formats and creator collaboration programs that drive qualified inbound
  • International Expansion: Adapt U.S. playbooks for EU/UK, LATAM, and Australia
• Team & Systems:
  • Build and lead a high-performing growth team (currently you +1 marketing lead)
  • Establish experimentation infrastructure, dashboards, and weekly reporting rhythm
  • Maintain rapid learning cadence: 2-5 experiments/week with clear measurement and scaled winners

What Success Looks Like

• Build a dashboarded KPI system and deliver weekly growth reporting to the CEO
• Working directly with product, marketing and sales to achieve objectives
• Launch and scale 2–3 repeatable growth motions
• Improve key funnel metrics (conversion, activation, retention) and clearly tie work to outcomes
• Maintain a strong experimentation cadence with clear learnings and scaled winners
• Increase brand awareness and organic reach in ways that translate into qualified inbound and adoption

What Success Looks Like (Year 1)

• Hit aggressive growth targets: [X]% ARR growth, [Y]% improvement in signup → paid conversion
• Scale 2-3 channels to predictable, repeatable engines with clear unit economics
• Build the growth team from 1 → 3 and establish experimentation infrastructure that ships 10+ tests/week
• Launch and scale international presence in 2-3 markets with localized go-to-market

What You Bring

• Proven track record of driving attention-grabbing marketing initiatives, campaigns, or stunts
• Boundless creativity paired with a scrappy, resourceful mindset
• A knack for storytelling and the ability to transform wild ideas into actionable plans
• Data-driven approach to measure success and inform future experiments
• Comfort with ambiguity and a love for testing uncharted waters
• A collaborative spirit and strong communication skills

This Role Is NOT For You If

• You're primarily a brand marketer or content creator looking to transition into growth
• You haven't personally owned revenue/ARR targets or growth OKRs at a SaaS company
• You're looking for a pure strategy role - this requires hands-on execution
• You haven't worked at a company that's achieved product-market fit and scaled past $10M ARR