[Hiring] VP, Media Planning @BarkleyOKRP

Role Description

The VP, Media Planning serves as a senior client leader and strategic account lead within a planning pod. In this role, you guide the development of integrated media strategies and tactical recommendations that deliver against client business objectives while maintaining a high standard of creative media thinking.

• Translating portfolio-level direction into clear, actionable plans.
• Ensuring the team consistently delivers rigorous, insight-driven work.
• Owning the day-to-day strategic leadership across assigned accounts.
• Grounded in planning craft, accountability, and team development.

Qualifications

• Bachelor’s degree or equivalent experience.
• 8+ years of media planning experience, including team leadership.
• Proven experience leading integrated planning across channels.
• Strong financial and media math proficiency.
• Executive-level presentation and storytelling skills.
• Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.).
• Strong cross-functional collaboration skills.

Requirements

• Lead development of integrated media strategies across assigned accounts.
• Establish and steward the strategic direction for each assigned client.
• Ensure all deliverables align to that strategic direction and business objectives.
• Apply audience insights, competitive intelligence, and marketplace trends.
• Act as final quality reviewer of team output.
• Serve as senior day-to-day strategic contact for clients.
• Lead key client communications and presentations.
• Build trusted relationships with senior client stakeholders.
• Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams.
• Bring proactive media ideas that sharpen and enhance creative impact.
• Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod.
• Clearly delegate work while maintaining visibility into account health and team workload.
• Protect focus and prioritization within the pod structure.
• Provide direct, actionable feedback to elevate strategic rigor and team performance.
• Build capability within the team, reducing unnecessary senior executional dependency.
• Oversee media budgets and ensure disciplined financial management.
• Maintain visibility into team bandwidth and staffing needs.
• Identify workflow or process inefficiencies and implement improvements.
• Partner with Activation and Finance to ensure seamless execution and billing accuracy.
• Identify and drive organic growth opportunities rooted in strategic insight.
• Contribute meaningfully to new business efforts as the media lead.
• Apply marketplace insights to strengthen account-level strategy and team output.

Benefits

• The annual gross base salary range is $160,000 - $230,000 USD.
• Multiple health insurance options.
• Flexible PTO.
• Life insurance.
• 401K.

Company Description

At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent.