[Hiring] VP, GTM Programs and Experiences @Lumin Digital

Role Description

This role owns the strategic alignment and execution for GTM events and programs providing the cross-functional leadership and orchestration required to activate Lumin's growth strategy across the entire prospect and client journey. This role owns program orchestration across the full commercial bowtie, from prospect engagement and new logo acquisition through client onboarding, expansion, and retention, ensuring every Growth org function is coordinated against a single integrated plan in accordance with the aligned strategy.

The VP of GTM Programs and Experiences chairs Lumin's cross-functional growth council, holds all Growth org functions accountable to a coordinated commercial plan, and owns the full Lumin event portfolio end to end, including:

• Strategic planning
• Execution
• Cross-functional alignment across Lumination (our flagship annual client conference)
• Trade shows
• Field events
• Regional events
• Client experiences
• Partner events
• Hosted experiences
• Internal in-person all-employee events

Qualifications

• 10+ years in B2B SaaS marketing with at least 3 years owning an integrated marketing, demand program, or events function end to end
• Proven ownership of a flagship proprietary conference or large-scale B2B event; strategy, P&L, cross-functional coordination, and commercial outcomes
• Track record orchestrating cross-functional marketing programs in a B2B SaaS environment; connecting multiple functions into a single coordinated motion
• Strong program management discipline; able to hold a complex cross-functional plan together and manage accountability across peer leaders without direct authority over their work
• Experience building integrated demand programs from scratch; not inheriting and optimizing but architecting from the ground up
• Working knowledge of marketing automation platforms at a strategic level
• Fluency in funnel metrics; conversion rate modeling, funnel diagnosis, and performance reporting
• Experience leading cross-functional programs with influence but not direct authority over execution partners
• Financial services, fintech, or B2B enterprise SaaS background strongly preferred
• Executive presence sufficient to chair a senior cross-functional council and represent Lumin on the Lumination stage

Requirements

• Own the Lumination P&L budget, spend, and return measured in pipeline influenced, client retention signals, and expansion conversations opened.
• Lead cross-functional alignment for Lumination across Brand, Product Marketing, ABX, Digital Marketing, Sales, and Solutions; ensuring every function delivers their lane on time and on brief.
• Own the coordination and orchestration of the full Lumination calendar; pre-event outreach, at-event programming, post-event nurture sequences, and the 11-month build to the next conference.
• Provide strategic leadership that ensures all functions deliver against their commitments by holding every function accountable to their program deliverables on time and on budget.
• Integrate account activation plays into the master program calendar; ensuring ABX motions connect to and amplify the broader programmatic motion.
• Orchestrate the integrated demand program calendar across Brand, Product Marketing, Campaign Operations, and ABX.
• Use funnel conversion performance data in partnership with GTM Systems & Intelligence to inform program decisions.
• Provide strategic oversight of all external event and technology partners.
• Build, lead, and mentor a high-performing marketing events team.
• Own the program orchestration layer for client expansion in accordance with the aligned strategy.
• Serve as the primary program orchestration partner to the CX team.
• Ensure partner marketing programs developed by Product Marketing and Strategic Partnerships are connected to the master program calendar.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO plus 12 paid holidays
• Paid sick leave
• Paid parental and family leave
• Lifestyle spending account
• Tuition reimbursement
• Cell phone stipend