[Hiring] VP, Emerging Brands @Grüns

Role Description

Grüns is building a portfolio of breakout wellness brands - Grüns Kids, Nütrops, Jüced, Immün, and other new innovations coming soon. We're looking for a run-through-the-walls, entrepreneurial operator to own these brands and their outcomes. This is a true GM role: you're setting the strategy, finding winning creative angles, and driving execution across the full acquisition funnel. You'll report directly to Chad, our Founder and CEO, and operate with the autonomy of a founder backed by the infrastructure of a scaled DTC business. You’ll get many reps at starting new businesses and learn – through execution – what it takes to scale each. For the right person, this is one of the most direct paths to founding a business of your own.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

• Own P&L, strategy, and performance across the emerging brand portfolio - you fully own the results of these businesses.
• Develop the creative and positioning strategy for each brand: finding the hooks, angles, and narratives that drive conversion and retention across paid, site, email, and organic.
• Lead a cross-functional team on performance marketing execution; you know what makes creative work and can lead the team in iterating toward a winner.
• Set go-to-market strategy for new brand and product launches, from positioning through channel execution.
• Work cross-functionally with creative, growth, product, retail, and ops to execute your strategies.
• Track, analyze, and report on brand performance across the portfolio; your success is measured strictly in the results you drive (i.e., how large you can scale each brand, profitably).

Qualifications

• 8+ years of experience in DTC or performance-driven brand building, with a clear track record of directly driving growth.
• Deep, hands-on expertise in performance marketing, particularly paid social and creative strategy.
• Ability to identify a consumer insight and turn it into a compelling creative concept – and can write a brief, test multiple angles, and know intuitively why something is or isn't working.
• Experience operating in lean, fast-moving environments and building things without a playbook.
• Innately entrepreneurial with aspirations to start their own business one day.
• Bias toward taking action, not just delegating.

Requirements

• Caring about the result, not the task - if what you're doing isn't producing the outcome, you quickly adjust.
• Energized by ambiguity; the fact that the playbook doesn't exist yet is an opportunity, not a blocker.
• Aiming to be a Founder and/or CEO one day and seeing this role as one of the most direct paths there.
• Thinking about how AI tools can sharpen creative testing, reporting, and decision-making.

Success Metrics

• Within 12 months, the brands in your portfolio are growing faster than before you joined.
• Shipping creative strategies that are working and identifying the highest-leverage growth levers for each brand.
• Building an operating rhythm that enables the cross-functional team to execute.

Compensation & Benefits

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000-$275,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

• Highly competitive compensation.
• Generous PTO.
• Free Grüns subscriptions.
• Strong benefits coverage for you and your family.
• Additional perks centered around health and well-being.