[Hiring] VP, Creative Strategy @Gamesquare

Role Description

Lead Zoned’s launch plan & growth strategy in the UK market with the support of Chief Strategy Officer, Head of Agency & Sales Director, EMEA.

• Position the Agency in the UK market as a leading culture-first marketing and activation agency that is uniquely positioned to service UK based clients.
• Lead New Biz opportunities from a creative & strategy perspective including capabilities presentations and RFP responses with the support of President, Creative & Strategy.
• Build a strong understanding of GameSquare services and be a champion for collaborative business growth across the company (Agency Services, Talent & Technology).
• Lead local accounts strategically, thinking holistically about brand goals and developing plans to execute towards those goals on timeline.
• Analyze brand, cultural, and industry insights via research to inform creative thought starters.
• Deliver work at a high level and identify new opportunities for clients to engage GameSquare’s in-house solutions.
• Work alongside in-house or external design resources to support in bringing strategic & creative vision to life for proposals and live programs.
• Collaborate with Client Services team to prioritize deliverables, owning your bandwidth and personal organization.
• Think ahead, identify potential roadblocks and anticipate pivots needed in shared work streams.
• Communicate compelling ideas and strategy clearly to key stakeholders via visual, written, verbal presentations (e.g., Decks, Briefs, Zoom Presentations).
• Collaborate with external and internal stakeholders to define annual plans, campaign visions, define product launch messaging, etc.
• Partner with creative vendors to support creative concepting and execution stages.
• Study cultural niches and talent relevant to client work and internet culture.

Qualifications

• Strong desire to build and grow a localized Agency within a Global organization structure.
• Equally Strategically & Commercial minded.
• Detail-oriented precision; Big Picture + Critical Thinker.
• Proven track record of building and maintaining strong client relationships.
• Accountability for the work the team puts out, a no excuses attitude.
• Familiarity with 360° marketing campaigns including experiential, content, media and social media strategy.
• Creative flair and a passion for storytelling, with a keen eye for visual design and attention to detail, specifically when it comes to business growth tasks.
• Ability to thrive in a fast-paced, collaborative environment, manage multiple projects simultaneously while meeting deadlines, and flexing quickly to pivots needed.

Requirements

• Reporting To: Head of Agency (Global).
• Key Internal Partners: Chief Strategy Officer (Global), Chief Revenue Officer (Global), Sales Director, EMEA (UK), President, Creative & Strategy, Talent Managed Services Director (UK), Client Manager (UK).