[Hiring] VP B2B Marketing @HealthEquity

Role Description

The Vice President, B2B Marketing is responsible for leading HealthEquity’s enterprise B2B marketing strategy and execution with a clear emphasis on revenue and pipeline growth, driving differentiation & enabling the success of our sales organization with modern sales tools. This executive will lead a modern, AI-first marketing organization focused on scalable growth, digital transformation, operational efficiency, and measurable business outcomes.

• Oversees all core B2B marketing functions including account-based marketing (ABM), demand generation, content marketing, sales enablement, partner marketing & trade shows and owned events.
• Leads the modernization of HealthEquity’s B2B marketing ecosystem by leveraging AI-enabled technologies, automation, predictive analytics, and intelligent workflows.
• Partners closely with executive leadership across various departments to establish compelling value propositions and drive measurable pipeline and revenue growth.
• Focuses on modern B2B marketing orchestration, AI-driven marketing operations, and scalable demand generation strategies.
• Success is measured by pipeline growth, market adoption, digital performance, and marketing contribution to revenue outcomes.

Qualifications

• Bachelor’s degree in any discipline.
• 15+ years marketing experience; including 10+ years B2B or B2B2B marketing in complex, multi-buyer ecosystems.
• 5+ years’ experience in company benefits; healthcare, commuting or retirement preferred.
• Experience participating in a digital sales transformation, preferably in a leadership capacity.
• Progressive history of professional advancement, including 5 – 7 years’ experience leading teams of teams.

Requirements

• Deep expertise in AI-enabled marketing technologies, marketing automation, and modern martech ecosystems.
• Strong understanding of ABM platforms, CRM systems, attribution models, customer analytics, and funnel optimization.
• Proven ability to build scalable, digital-first marketing organizations and workflows.
• Strong executive presence with exceptional verbal, written, presentation, and influencing skills.
• Demonstrated ability to lead through ambiguity, transformation, and rapid organizational growth.
• Experience developing breakthrough marketing programs from strategy through execution and adoption.
• Strong analytical and data-driven decision-making capabilities.
• Experience leading omni-channel campaigns leveraging paid, earned, owned, affiliate, event, and partner channels.
• Ability to influence technical roadmaps and partner effectively with Product, Technology, Revenue Operations, and Sales teams.
• Proficiency with modern marketing and business platforms such as Salesforce, 6sense, Outreach, marketing automation tools, analytics platforms, and AI-enabled martech solutions.
• Strong operational mindset with a focus on automation, efficiency, scalability, and measurable business impact.

Benefits

• Salary Range: $219,500.00 to $296,500 / year.
• Moderate travel may be required (20-30%).