[Hiring] Virtual Assistant - Performance Marketing Specialist @We Clone You

Role Description

We are currently looking for a motivated Virtual Assistant with expertise in performance marketing to join our client's team and take their operations to the next level.

• Manage and optimize advertising campaigns across:
  • Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP)
  • Walmart Connect
  • Meta (Facebook & Instagram)
  • TikTok Shop & TikTok Ads
  • Google Ads (Search, Shopping, YouTube, Performance Max)
  • Reddit Ads
  • Instacart Ads
  • Other retail media channels
• Help drive growth and visibility across Faire and other marketplace platforms.
• Improve TACOS, ROAS, contribution margin, and overall profitability through:
  • Keyword research
  • Bid optimization
  • Audience targeting
  • Campaign restructuring
  • Continuous testing of creatives, audiences, landing pages, and promotional strategies
• Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly.
• Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities.
• Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights.
• Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives.

Qualifications

• 3+ years managing performance marketing for eCommerce or CPG brands
• Deep experience with Amazon PPC
• Experience with Walmart Connect
• Experience managing Meta Ads
• Experience managing Google Ads and YouTube campaigns
• Experience scaling TikTok Shop or TikTok Ads
• Strong analytical and Excel/Google Sheets skills
• Ability to interpret data and make fast decisions
• Experience managing advertising budgets profitably
• Experience with Reddit Ads and community-driven marketing
• Experience with Instacart Ads or retail media networks
• Experience working with food, beverage, or snack brands
• Experience with Shopify brands
• Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
• Understanding of retail velocity and omnichannel strategy
• Experience with creative testing and landing page optimization

Benefits

• Work from home
• Payment in dollars per working hour (40-hour week)
• Starting salary of USD $2,200/month, with room for raises based on performance
• A workplace that values its people
• Professional development opportunities to grow your career
• Be part of a supportive team that values your input and achievements
• Referral bonus: If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients