Role Description
As our Vice President, Pharma Media, you will:
-
Lead client strategy and media delivery across one of our fastest-growing areas of pharmaceutical work.
-
Drive HCP and DTC audience strategy, manage high-impact client relationships, and connect smart media choices directly to commercial outcomes.
-
Bring agility to navigate a shifting ad-tech landscape, deep expertise to lead integrated media strategy, and humility to collaborate seamlessly alongside our internal specialists.
What You’ll Do
-
Drive Strategic Growth:
Lead media strategy and senior client relationships for complex pharma accounts, focusing on HCP audiences and integrated HCP/DTC programs.
-
Shape Audience Strategy:
Craft sophisticated audience strategies—including segmentation, channel roles, sequencing, and optimization—that turn client business goals into measurable media outcomes.
-
Collaborate Across Practices:
Partner with data and practice leads across Applied Intelligence, Discoverability, Programmatic, and Social to build fully integrated media plans.
-
Expand Client Value:
Identify opportunities to grow existing accounts by introducing MERGE’s differentiated offerings.
-
Lead with Impact:
Support new business pitches and mentor internal account/strategy teams.
-
Stay Ahead of Trends:
Maintain a strong pulse on emerging media channels, pharma marketing shifts, changing HCP behaviors, and evolving technology.
What Success Looks Like
You’ll help MERGE win and expand high-value pharmaceutical relationships by elevating our strategic media delivery.
Qualifications
-
10+ years of media experience with substantial expertise in pharma marketing and HCP strategy.
-
Experience spanning both HCP and DTC—as well as oncology—is a major plus.
Requirements
-
Stay continuously curious about the broader landscape—from AI and search to privacy and emerging channels.
-
Understand how advanced data, patient-level insights, MMM, and attribution models strengthen media decisions.
-
Thrive in cross-functional environments, collaborating without letting ego get in the way.
-
Have strong commercial instincts for account growth and can distill complex media concepts into clear, persuasive stories.
Bonus Background
-
Prior hands-on experience in programmatic, paid social, search, SEO/GEO, or executing integrated HCP/DTC oncology programs is valuable, though not required.
Location
This role may be based in any MERGE office location or performed remotely within the United States.
Benefits
-
Meaningful Medical, Dental, Vision, Life Insurance.
-
401K, Lifestyle Spending Account.
-
Employer Paid Life & Disability Insurance.
-
Flexible Time off & Holidays plus many other benefits and rewards.
Salary Range
The salary range for this role is $130,100 - 156,100, based on the individual’s skills, experience, qualifications, location, and other relevant factors.
Company Description
At MERGE, we are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most.
-
We are united by our North Star: to unite people and brands to empower healthier, happier lives.
-
We strive to create a superior work experience where talented and ambitious people grow.