[Hiring] Vice President of Marketing @Pine Services Group

Role Description

One of Pine Services Group's portfolio companies is adding a Vice President of Marketing to its leadership team. This organization is a well-established ERP implementation and consulting firm, helping mid-market and enterprise clients in construction, professional services, and distribution transform their operations through technology. They are in an accelerated growth phase and are looking for a commercially minded, AI-forward marketing leader to help them get there.

This is a high-impact, build-it role. Our new VP of Marketing will join at a pivotal moment, one where the strategy is in motion but the marketing infrastructure, team, and pipeline engine need a decisive leader to own them. You will sit on the leadership team, partner directly with the CEO, and be accountable for both strategy and the results it drives.

Key Responsibilities

• Strategic Marketing Leadership
  • Define and own the company's market positioning, value proposition, and brand narrative across all channels and audiences.
  • Build and execute a channel strategy that aligns spend and effort to measurable pipeline contribution - owned, earned, and paid.
  • Serve as the primary marketing relationship owner with key software partners, driving joint go-to-market initiatives, co-marketing investments, and partner program participation.
  • Partner with the CEO and leadership team to set pipeline targets, marketing-sourced revenue goals, and quarterly priorities.
  • Establish clear KPIs, dashboards, and a reporting cadence that connects marketing activity to revenue outcomes.
  • Represent marketing at the board and executive level with clear, data-backed storytelling.
• Pipeline Growth
  • Own the marketing-sourced pipeline number.
  • Collaborate with sales leadership to define pipeline coverage targets and ensure marketing programs are sized to meet them.
  • Build account-based marketing (ABM) capabilities targeting construction and adjacent verticals.
  • Develop and manage the full prospect journey from first touch to sales-ready, with clear SLA agreements and feedback loops with sales.
  • Prioritize and track pipeline velocity, not just top-of-funnel volume.
• Demand Generation
  • Design and lead a multi-channel demand generation engine: digital, events, partner co-marketing, content, and outbound campaigns.
  • Own the company's event strategy, including industry conferences, vertical-specific events, webinars, and field marketing.
  • Build content programs that establish the company as a credible voice in the ERP space.
  • Oversee SEO, paid media, email marketing, and nurture programs, with a clear line of sight from channel investment to pipeline contribution.
  • Lead and mentor the marketing team with a vision for scaling the function as the business grows.
• AI-First Marketing Operations
  • Champion an AI-first operating model across all marketing functions.
  • Identify, evaluate, and deploy AI-powered tools that increase the team's output and quality without a proportional increase in headcount.
  • Build repeatable, AI-enabled workflows for campaign execution, lead scoring, content generation, and competitive intelligence.
  • Stay ahead of the curve on emerging AI capabilities and bring a point of view on how they apply to B2B services marketing.
  • Foster a culture of experimentation and continuous improvement, using AI as a force multiplier across the team.

Qualifications

• 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role owning pipeline and demand generation.
• Experience marketing technology solutions, ERP, or professional services to mid-market companies preferred.
• Demonstrated track record of building or scaling a marketing function in a high-growth environment.
• Experience managing partner/channel marketing relationships, ideally with software publishers or ecosystem partners.

Requirements

• Commercially minded: you think in terms of revenue impact, not activity metrics.
• Strategic and executional: you can set the vision and roll up your sleeves to build it.
• Deep digital marketing expertise across the modern B2B stack -- SEO, paid search, marketing automation, and CRM -- with the ability to optimize across the full funnel and translate activity into pipeline contribution.
• AI-native: you use AI tools daily and know how to embed them into your team's workflows.
• Data-driven: you build dashboards, read attribution models, and debate pipeline quality with sales.
• Relationship-oriented: you build trust quickly with internal stakeholders, partners, and clients.

Benefits

• Direct access and influence: you will work shoulder-to-shoulder with the CEO and leadership team.
• Growth moment: we are building the construction vertical and scaling our partner ecosystem -- you will help define what that looks like.
• Autonomy: this is not a manage-the-plan role. You will build the plan.
• Mission-driven work: we help companies grow and transform through technology that genuinely changes how they operate.