[Hiring] Vice President of Marketing @Boldr

Role Description

As the Vice President, Marketing you will define how the market understands Boldr and build a marketing function that translates that positioning into a repeatable, scalable pipeline engine. This role sits on the Senior Leadership Team (SLT) and operates as both a strategic and execution leader. You will shape Boldr’s category, establish a clear and differentiated point of view, and activate that narrative through modern go-to-market motions.

You are building and elevating the function, not inheriting a fully mature marketing organization. You will be responsible for:

• Defining Boldr’s market category and sharpening our positioning as a modern CX solutions partner
• Translating that positioning into pipeline-generating GTM strategies
• Establishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered delivery
• Activating Boldr’s presence through partnerships, ecosystem engagement, and curated, high-trust customer interactions
• Building and leading a global marketing function that supports Boldr’s next phase of growth

This role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.

Qualifications

• 10–15+ years of marketing experience, including senior leadership roles
• Proven experience leading or materially contributing to category repositioning or market narrative development
• Demonstrated ownership of, or significant impact on, pipeline generation and revenue outcomes
• Experience in consulting, services, or other complex solution-based sales environments
• Background in CX, outsourcing, or adjacent industries is strongly preferred
• Experience building and scaling marketing functions and teams
• Track record of working closely with Sales, Customer Success, and RevOps to drive GTM alignment
• Experience leveraging partnerships, ecosystems, and community-driven GTM motions
• Experience working with CRM and marketing systems, with strong familiarity with HubSpot preferred

Requirements

• Think in categories, not campaigns, and have strong instincts for positioning and market narrative
• Have a thoughtful perspective on customer experience and how AI-enabled and human-powered delivery models are evolving
• Can connect strategy to execution and translate ideas into pipeline-generating actions
• Are both strategic and hands-on and can build from scratch and scale over time
• Demonstrate strong judgment in brand, messaging, and how a company shows up in the market
• Understand how to build trust in complex, relationship-driven sales environments
• Are comfortable operating with ambiguity and making decisions with incomplete information
• Communicate clearly and influence at the executive level
• Operate with ownership, urgency, and accountability

Benefits

This is an opportunity to play a defining role in how Boldr shows up in the market and how we grow. We have strong product-market fit, a clear ICP, and growing momentum with leading clients. The opportunity now is to amplify that success through sharper positioning, stronger market presence, and a more scalable growth engine.

You will help shape our category, elevate our brand, and connect our story to meaningful customer relationships, measurable growth, and real impact in the communities we serve.

If you’re excited by turning momentum into market leadership and growth into meaningful impact, this role is for you.