Role Description
NerdWallet is creating the role of VP, Customer Growth to help lead the next chapter. This executive will be responsible for how NerdWallet speaks to, engages with, and builds lasting relationships with customers across owned channels, including:
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Email
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Push notifications
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Newsletters
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Podcasts
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Emerging formats
The VP, Customer Growth will influence the go-to-market strategy for new NerdWallet-branded financial products, starting with NerdWallet Savings, and build the data, segmentation, and engagement infrastructure for personalized customer experiences at scale.
This role reports to the Chief Product Officer and partners closely with GMs across the business, Data, Product, Design, and Communications.
Where you can make an impact:
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Customer Communications:
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Own NerdWallet’s owned-channel strategy end to end.
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Set the vision for how each channel works together for a cohesive customer experience.
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Build engagement infrastructure: data architecture, segmentation, personalization, and automation capabilities.
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Customer Acquisition, Retention, and Engagement:
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Drive measurable growth in customer acquisition, retention, and engagement.
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Partner with GMs and Data to develop strategies tied to specific business objectives.
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Establish measures of success and own the outcomes.
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New Product Go-to-Market:
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Play a lead role in bringing new branded financial products to market.
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Build go-to-market strategies leveraging NerdWallet’s trusted audience.
Qualifications
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10+ years of progressive leadership experience across growth, marketing, customer engagement, data, or related disciplines.
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Deep expertise in owned-channel strategy, including email, push, content, and other direct customer channels.
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Proven track record of driving measurable improvements in customer acquisition, engagement, retention, and lifetime value.
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Experience operating with GM-level accountability.
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Strong analytical foundation with the ability to translate complex data into clear strategies.
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Experience building systems that create compounding value.
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Experience applying AI and automation to customer engagement at scale.
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Ability to lead effectively across a matrixed organization.
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Genuine commitment to NerdWallet’s mission.
Requirements
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Remote role based in the U.S.
Benefits
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Industry-leading medical, dental, and vision health care plans for employees and their dependents.
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Flexible Vacation Time Off + 11 holidays + holiday company shutdown.
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New Parent Leave for employees with a newborn child or a child placed for adoption or foster care.
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Mental health support.
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Paid sabbatical after 5 years.
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Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution.
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Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend).
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Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends).
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Nerd-led group initiatives and company-wide events.
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401K with 4% company match.
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Financial wellness guidance and unlimited access to a Certified Financial Planner (CFP).
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Disability and Life Insurance with employer-paid premiums.