[Hiring] Vice President of Brand and Creative @David's Bridal

Role Description

We are seeking a highly creative, strategic, and hands-on Vice President of Brand & Creative to own and bring to life the Pearl and David's Bridal brands across every consumer, business, retail, digital, and media touchpoint. This leader will be responsible for the day-to-day stewardship and evolution of both brands, including brand identity, positioning, tone of voice, creative direction, messaging, and storytelling.

This is a hands-on leadership role for someone who is as comfortable creating the work as they are leading the people behind it. We are looking for a builder and a doer who brings strong creative instincts, exceptional storytelling abilities, and the ability to turn ideas into exceptional execution.

The VP will lead three core functions: Creative & Design, Copy & Editorial, and Media & Programming.

Key Responsibilities

• Brand Ownership, Voice & Storytelling
  • Serve as the day-to-day brand owner for both Pearl and David's Bridal.
  • Own and evolve brand positioning, identity, personality, messaging frameworks, tone of voice, and storytelling across all channels.
  • Build and maintain distinct brand narratives for Pearl and David's Bridal.
  • Translate enterprise strategy, business priorities, products, partnerships, and innovation into compelling brand stories.
  • Develop and maintain brand guidelines, voice and tone frameworks, visual identity systems, and editorial standards.
  • Personally contribute to the development and refinement of brand narratives, campaign concepts, messaging, and other high-impact creative work.
  • Ensure brand consistency across digital, retail, social, editorial, media, and corporate touchpoints.
  • Act as a trusted brand steward and creative problem-solver across the organization.
• Hands-On Creative Leadership & Execution
  • Lead and actively work alongside the in-house creative team.
  • Participate directly in brainstorming, concept development, creative production, writing, editing, and execution.
  • Drive the development of creative concepts and storytelling for brand campaigns.
  • Work closely with external agency partners.
  • Review, edit, and elevate creative work, providing specific, actionable feedback.
  • Step into the work when needed, whether refining a headline or rewriting a narrative.
  • Balance strong creative instincts and high standards with a practical, solutions-oriented approach.
  • Ensure creative teams and agency partners operate as an integrated extension of the business.
• Creative & Design
  • Oversee the creative and design function responsible for campaign creative and brand systems.
  • Lead creative development across various platforms.
  • Maintain a cohesive and differentiated visual identity for both Pearl and David's Bridal.
  • Own creative standards and brand presentation across retail environments.
  • Establish efficient creative processes.
• Copywriting, Editorial & Content
  • Own brand voice, copywriting quality, editorial strategy, and storytelling standards.
  • Lead and actively contribute to copy development across various channels.
  • Oversee the editorial vision and content calendar of The Wink.
  • Ensure content is engaging, differentiated, audience-relevant, and aligned with brand voice.
  • Partner with SEO and digital marketing teams.
• Digital Media, Love Stories TV & Original Programming
  • Partner with Pearl media leadership to shape the creative and editorial direction.
  • Provide creative leadership for Love Stories TV and other multimedia properties.
  • Help develop and refine original content franchises.
  • Collaborate with media leadership on branded entertainment and sponsored content.
• Cross-Functional & Agency Collaboration
  • Serve as a hands-on creative and brand partner to various departments.
  • Collaborate closely with agency partners.
  • Own creative asset development for various initiatives.
  • Support corporate communications through storytelling and creative content development.
• Team Leadership & Creative Operations
  • Lead and develop three integrated pillars: Creative & Design, Copy & Editorial, and Media & Programming.
  • Build a culture of collaboration, accountability, and creative excellence.
  • Coach and mentor team members.
  • Manage creative resources, workflow prioritization, project timelines, and budgets.
  • Establish clear KPIs related to brand consistency and creative quality.
  • Identify opportunities to improve team productivity.

Qualifications

• 12+ years of experience in brand, creative direction, copywriting, editorial, content, or related disciplines.
• Proven experience owning and evolving consumer-facing brands.
• A strong portfolio demonstrating both strategic creative thinking and personally developed work.
• Exceptional writing, editing, conceptual, and storytelling abilities.
• Experience leading multidisciplinary creative teams.
• Demonstrated success collaborating directly with creative agencies.
• Experience across integrated campaigns, digital content, and multimedia storytelling.
• Strong creative judgment, attention to detail, and ability to deliver high-quality work under tight deadlines.
• Strong project management, prioritization, and operational skills.
• Experience in consumer lifestyle, fashion, retail, ecommerce, publishing, or media preferred.

Benefits

• Full Time Opportunity – A comprehensive benefits package is available.
• Rewarding Environment and Competitive Pay.
• Generous Dream Maker Discount After First Pay Period.
• Referral Incentive Program.
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance.
• 401K Program.
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits.