[Hiring] Vice President, Marketing Strategy and Operations @Hyland

Role Description

The Vice President, Marketing Strategy & Operations is responsible for defining and operating the marketing growth engine for the organization. This leader sets the vision for how Marketing drives scalable revenue impact — owning planning, performance, operating model, and infrastructure.

As a key member of the Marketing leadership team, this role acts as a strategic partner to the CMO and executive leadership, ensuring Marketing is accountable to pipeline creation, progression, and measurable business outcomes. This leader modernizes the Marketing function by embedding AI-enabled execution, data-driven decision-making, and customer-centric growth strategies at scale.

• Partner directly with the CMO to define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals.
• Own the global marketing operating model, leading annual and quarterly planning across Marketing to ensure alignment with Sales, Product, and corporate priorities.
• Develop and maintain the rhythm of the business for pipeline creation and progression, leading demand generation calls cross-functionally.
• Define and lead a next-generation marketing data and technology strategy — accelerating adoption of AI to support micro-segmentation, content optimization, and predictive insights.
• Build and lead a high-performing Marketing Strategy & Operations function, establishing governance frameworks, processes, and best practices.
• Advance digital and AI-driven visibility strategies including Generative Engine Optimization (GEO).

Qualifications

• 15+ years of progressive marketing leadership experience with demonstrated ownership of strategy, operations, and measurable revenue impact.
• Proven track record of scaling marketing functions in a growing, global B2B software or technology environment.
• Deep experience in demand generation, marketing operations, and performance management tied directly to pipeline and revenue outcomes.
• Strong understanding of modern marketing capabilities including AI, ABM, digital transformation, and data-driven decision-making.
• Demonstrated experience partnering with executive leadership and influencing enterprise strategy at the highest levels of an organization.

Requirements

• MBA or advanced degree in addition to a Bachelor's degree.
• Experience leading enterprise-wide change initiatives related to systems, data, and evolving ways of working across a global marketing function.
• Demonstrated ability to drive data integrity, governance, and usability across complex, multi-platform marketing technology ecosystems.
• Hands-on experience with GEO (Generative Engine Optimization) and emerging AI-driven visibility and search strategies.
• Proven ability to thrive and lead effectively in a fast-paced, globally distributed, and continuously evolving organization.

Benefits

• Career development resources.
• Wellbeing programs.
• Innovation practices.

Company Description

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.