[Hiring] Vice President, Marketing Intelligence & Strategy @Elsevier

Role Description

Are you excited by the opportunity to turn audience intelligence, competitive signals, and performance data into strategies that shape what we build, where we invest, and how we engage healthcare professionals and institutions worldwide? Do you want to build a new marketing intelligence and strategy function from the ground up—defining how data, insights, and content come together to drive smarter decisions and measurable impact across Global Health Marketing?

The VP, Marketing Intelligence & Strategy will own the data-to-strategy-to-content pipeline: the function that translates audience intelligence, competitive signals, and performance data into actionable decisions about what to build, where to invest, how to position, and what to say. This new introduction will move marketing to data-driven, insight-driven programs with a systematic translation of market signals into content strategy and investment decisions. This is a new function — which means you'll define what it becomes. You'll be the center of how Global Health Marketing plans and invests: translating data into strategy, audience intelligence into content, and market signals into decisions. It's a role that sits at the intersection of analytics, strategy, and marketing leadership.

Responsibilities

• Lead the Marketing Intelligence & Strategy function — the organization’s center for market insight, content strategy, and investment intelligence.
• Create annual Global Health Marketing plans in partnership with Product Marketing and Demand & Growth team.
• Own the unified attribution model: define how marketing investment translates to pipeline, retention, and revenue.
• Synthesize and leverage audience intelligence, including clinician behavior, student learning patterns, and competitive positioning.
• Set content strategy direction — the strategic framework that determines what content is created, for whom, and at what stage of the buying journey.
• Develop competitive intelligence and market mapping; translate signals from the market into positioning and investment recommendations.
• Develop an automation roadmap that accelerates content operations without sacrificing quality.
• Present strategic recommendations to CMO and senior leadership; influence roadmap, budget, and org decisions with evidence.

Qualifications

• 12+ years of marketing experience with a demonstrable track record of using data & insight to drive strategy.
• Deep expertise in marketing analytics, attribution, and measurement.
• Strong content strategy instincts: understanding how insight should flow into content.
• Experience building cross-functional intelligence functions.
• Exceptional synthesis and communication skills; able to distill complex market signals into clear strategic recommendations.
• Experience with AI marketing tools, personalization platforms, and autonomous content operations.
• People leadership experience: building and leading high-performing analytical and strategic marketing teams.
• Prior experience in a healthcare/health tech environment.
• Experience working with marketing programs that span both B2B and B2C.
• Experience with advanced marketing analytics platforms (Salesforce Einstein, Adobe Analytics, Looker, Tableau, or equivalent).
• Background in market research or audience intelligence at a research-intensive organization.
• Familiarity with how AI is reshaping content creation, personalization, and marketing operations.

Requirements

• Work in a way that works for you.
• Promote a healthy work/life balance across the organization.
• Working flexible hours - flexing the times when you work in the day.

Benefits

• Numerous wellbeing initiatives.
• Shared parental leave.
• Study assistance and sabbaticals.
• Annual incentive bonus eligibility.

Company Description

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.