[Hiring] Vice President, Marketing @Buildout

Role Description

Buildout is looking for an unapologetically ambitious Marketing leader who will be responsible for developing, implementing, and executing the overall marketing strategy for the company with a focus on demand generation and customer marketing. Reporting to the CEO and owning a team, this leader will help us drive demand to our product offering to increase revenue, retention and overall product adoption for new and existing customers.

This role will focus on a few key areas:

• Leadership:
  • You will develop a marketing vision and strategy for the company.
  • You will lead the strategic and tactical execution of marketing with your department of 4+ direct reports.
  • You will develop and lead the Marketing team, building increased competency across various marketing activities.
  • You will partner with Sales, Product, Customer Success, and other functional leaders.
  • You will manage internal marketing resources, external vendors and budget to accomplish goals.
  • You will educate our Sales team on the role of demand generation.
  • You will generate regular reporting for all major metrics used internally.
• Demand Generation:
  • You will guide the creation and execution of compelling marketing campaigns.
  • You will work to optimize existing campaigns by monitoring performance reports and KPIs.
  • You will experiment with all channels at your disposal.
  • You will standardize creation and execution processes.
  • You will assume responsibility for highly repeatable demand generation-related tasks.
  • You will partner with Sales, Product, and Customer Success leaders.
  • You will analyze industry trends and competitors’ marketing tactics.
• Lead Generation:
  • You will hit all monthly and quarterly targets for lead generation.
  • You will work closely with Product and Sales teams.
  • You will establish budgets and quantitative goals for lead generation activities.
  • You will partner with Sales to identify cross-sell and up-sell opportunities.
  • You will implement best practices in database management.
• Campaign Performance:
  • You will monitor KPIs and other data to ensure effective spending.
  • You will be AI-first in your campaigns.
  • You will hone the Marketing Operations function.
  • You will measure the impact of marketing activities on customer growth.
  • You will coordinate a fluid and engaging brand experience.

Qualifications

• You will have proven success leading marketing of software/technology.
• You will have at least 10 years of B2B SaaS marketing and sales experience.
• You will have focused your career on delivering measurable marketing ROI.
• You will have a strong track record of leveraging data and marketing analytics.
• You are a skilled communicator with experience influencing and motivating people.
• You are assertive and a great listener.
• You like the pace of achievement and being a market leader.

Requirements

• This is a fully remote role open across most of the US.
• This role includes occasional travel for board meetings, conferences, and/or industry events.

Benefits

• Impactful insurance and benefit options, including 2 medical plans to choose from.
• Policies that support a healthy work/life harmony, including Flexible PTO and paid parental leave.
• 401(k) with 4% company match and immediate vesting.
• A fully remote work culture with a monthly remote work reimbursement.
• Challenging problems to solve with a committed and supportive team.
• A wonderfully quirky culture where you’re encouraged to bring your whole self to work.