[Hiring] Vice President, Marketing @Equip Health

Role Description

The Vice President of Marketing will be responsible for leading and scaling Equip’s full marketing ecosystem across patient & family, provider, and payor audiences.

• Partner closely with Sales, Product, Clinical and Care Delivery to position Equip as a category-defining leader.
• Align all marketing programs around a unified narrative that fuels patient acquisition, engagement, and retention.
• Set the vision, develop and scale a high-performing team, and ensure marketing efforts translate into measurable, meaningful results.

Responsibilities

• Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences.
• Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints.
• Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing.
• Establish clear KPIs and reporting to measure marketing effectiveness, ROI, and business impact across channels.
• Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.
• Serve as a strategic thought partner to executive leadership, providing insights on market dynamics, positioning, and growth opportunities.
• Leverage deep understanding of the healthcare ecosystem to inform marketing strategy and position the company as a credible, trusted partner.
• Perform other duties as assigned.

Qualifications

• 12+ years of progressive marketing leadership experience, with significant experience at the Vice President or senior leadership level.
• Proven experience leading marketing across both B2B and B2C business models.
• Demonstrated success marketing to health systems, providers, and healthcare decision makers.
• Strong background across brand, product marketing, integrated marketing, and growth/performance marketing.
• People management experience with demonstrated ability to effectively lead multi-disciplinary marketing teams.
• Proven track record of success in developing and implementing strategies in a similar leadership role.
• Demonstrated experience partnering closely with Sales, Product, and executive leadership to drive measurable business outcomes.
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
• Outstanding verbal and written communication skills.
• Demonstrated ability to effectively collaborate with humility, inclusiveness, and open-mindedness to other perspectives.

Benefits

• Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.
• Generous parental leave.
• Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.
• Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.
• Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.
• Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!
• 401(k) retirement plan.

Physical Demands

• Work is performed 100% from home with regular travel required (up to 25%).
• This is a stationary position that requires the ability to operate standard office equipment and keyboards.
• Ability to talk or hear by telephone.
• Ability to sit or stand as needed.

Company Description

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works.

• Founded in 2019, Equip has been a fully virtual company since its inception.
• Recognized by Time as one of the most influential companies of 2023.
• Partnered with most major health insurance plans.