[Hiring] Vice President @H&R Block

Role Description

At H&R Block, the Vice President of Marketing Operations plays a critical enterprise role in bringing discipline, clarity, and scalability to how marketing plans, prioritizes, and operates. This leader owns the operating system that enables marketing teams to execute with rigor and transparency—aligning resources, budgets, workflows, and timelines to enterprise priorities.

With broad, enterprise scope, the VP of Marketing Operations leads:

• Annual and integrated planning
• Marketing workflow and calendar management
• Capacity and resource planning
• Marketing budget oversight

This role partners closely with Marketing leadership, Finance, and enterprise governance teams to drive operational excellence—so marketing teams can focus on delivering impact while operating with clarity and accountability.

This role reports to the Chief Marketing Officer.

You’ll have the opportunity to:

• Operate at enterprise scale with visible impact on strategy and execution
• Partner with senior leaders across Marketing, Finance, and the enterprise
• Shape how marketing works today—and how it scales for the future

Day to Day You’ll:

• Lead the end‑to‑end annual marketing planning process (portfolio planning and operating cadence), ensuring consistency, rigor, and alignment to enterprise priorities across business units.
• Own marketing budget management, in partnership with Finance, including planning and forecasting with the marketing leaders to ensure accuracy and transparency.
• Serve as the primary marketing partner to enterprise governance, planning, and finance forums, ensuring alignment with organizational standards and priorities.
• Drive integrated marketing planning across business units, aligning strategies, timelines, resources, and investments into a cohesive enterprise plan and roadmap.
• Provide enterprise visibility into marketing capacity, utilization, and tradeoffs using data‑driven dashboards, KPIs, and OKRs to support prioritization and resourcing decisions.
• Define and govern marketing intake, workflow, prioritization using clear demand‑management and portfolio governance models, and sequencing to improve speed, clarity, and execution quality.
• Establish and oversee marketing project management standards to ensure delivery against commitments and timelines.
• Select, implement, and continuously improve marketing operations, work management, and planning platforms that scale across teams and business units.
• Own the enterprise marketing calendar, ensuring coordination, visibility, and deconfliction across teams and channels.
• Build, lead, and develop high‑performing teams that set modern, enterprise‑ready operating standards.

Qualifications

• Bachelor’s degree in Business, Marketing, Operations, or a related field; MBA or advanced degree preferred (or equivalent progressive leadership experience)
• 15+ years of progressive marketing, operations, or enterprise planning experience
• Deep expertise in marketing planning and operating models, including annual planning and integrated roadmaps
• Proven ownership of complex marketing budgets, with accountability for forecasting, pacing, and transparency
• Hands‑on experience building scalable workflows, tools, and governance frameworks
• Strong cross‑functional partnership experience with Finance, Enterprise Planning, PMO, or governance teams
• Executive‑level communication and influence skills, with the ability to translate complex scenarios into decision‑ready insights
• Demonstrated success leading teams through organizational, process, or tooling change while maintaining delivery
• Experience operating at enterprise scale, across multiple business units or portfolios
• Proven people leadership experience, including building and developing leaders
• Experience with work management and planning platforms (e.g., Workfront, Jira, Asana, Smartsheet, Planview, Adobe, Salesforce, Marketo, Sprinklr, Allocadia, Anaplan, or similar enterprise tools)
• Familiarity with marketing financial management, portfolio planning, or capacity planning systems

Requirements

• Strong background in capacity, resource, and workload planning
• Demonstrated change leadership within large, complex organizations
• 5+ years of senior leadership experience leading managers or directors

Benefits

• Competitive compensation and benefits to support your health and well-being
• Eligibility for medical and prescription drug coverage
• Participation in the H&R Block Retirement Savings Plan (401(k) Plan)
• Access to the Employee Assistance Program
• Participation in (virtual) fitness center programs
• Associate discount program
• Automatic enrollment in Business Travel Accident Insurance
• Associate Tax Prep benefit

Company Description

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey.