Role Description
We're looking for a UGC & Influencer Marketing Specialist who knows how to find the right creators, get great content out of them, and turn that content into results for our clients. This is a hands-on role for someone who has spent real time sourcing creators, negotiating deals, briefing shoots, and turning raw UGC into marketing-ready assets.
You'll manage creator relationships and content pipelines across a portfolio of e-commerce clients, working closely with our owned media, paid media, and creative teams to make sure every piece of content has a job to do β whether that's driving conversions in a Meta ad or building trust on a product page.
This role starts part-time at 20 hours/week, with real room to grow as your client roster and responsibilities expand.
What You'll Own
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Creator Sourcing & Relationships
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Identify and vet UGC creators and micro/nano-influencers who fit each client's brand and audience.
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Reach out to and negotiate rates, deliverables, and usage rights with creators.
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Manage seeding and gifting programs to build an ongoing pipeline of content.
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Source creators manually (via social, DM, email outreach) when a platform isn't available or doesn't fit the need.
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Maintain a running roster of vetted creators by niche, price point, and performance.
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Content Briefing & Production
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Write clear, creative briefs so creators know exactly what to shoot and why.
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Review submitted content for quality, brand fit, and compliance before it goes anywhere.
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Coordinate content calendars and delivery timelines across multiple client accounts.
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Light editing/captioning of UGC and influencer content for organic and paid use.
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Performance & Strategy
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Partner with the owned and paid media teams to identify which UGC angles are winning and feed that back into briefs.
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Track creator and content performance (engagement, conversion, ad performance) and report on results monthly.
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Manage or advise on usage rights, whitelisting, and Spark Ads/partnership ad setups where applicable.
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Stay current on platform trends (TikTok, Instagram, Reels) and bring fresh content ideas to clients.
Qualifications
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A natural relationship-builder β creators like working with you, and you know how to negotiate without burning bridges.
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A sharp eye for content that will actually perform, not just content that looks nice.
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Organized enough to run multiple creator pipelines and client calendars at once without dropping the ball.
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Comfortable giving direct, specific feedback on content.
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Analytics-minded β you want to know why a piece of content worked, not just that it did.
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Experienced with e-commerce or D2C brands (agency or in-house).
Requirements
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1β2+ years of experience in UGC, influencer marketing, or social media content coordination.
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Experience sourcing and managing relationships with content creators/influencers.
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Comfort negotiating rates and usage rights.
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Working knowledge of TikTok, Instagram, and current social/UGC trends.
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E-commerce or D2C brand experience (agency or in-house).
Strong Differentiators
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Experience with UGC/influencer platforms (e.g., Trend.io, Impact, Billo, Aspire, Grin, Insense, Upfluence, etc.).
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Basic content editing/captioning skills (CapCut, Premiere Rush, or similar).
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Experience running whitelisting or Spark Ads/partnership ads.
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Agency background preferred.
Time Commitment and Availability
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Hours: 20 hours/week to start, with the opportunity to scale up as the role and client roster grow.
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Availability: Between 9 a.m. and 6 p.m. EST.
Compensation
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$2,000 USD/month (part-time rate), with compensation scaling alongside hours as the role grows.