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Marketing
UA Manager
@Gameplaygalaxy
[Hiring] UA Manager @Gameplaygalaxy
Jan 28, 2025 - Gameplaygalaxy is hiring a remote UA Manager. 💸 Salary: competitive salary plus equity options. 📍Location: Worldwide.
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Role Description
We are looking for a talented and experienced UA Manager to drive user acquisition for the most promising F2P mobile game in the Web3 gaming space. We’re seeking someone passionate, with a strong background in UA campaign management that can turn great mobile games into global hits.
- Develop and execute comprehensive user acquisition campaigns and strategies for our games, navigating diverse mobile channels like Facebook Ads, TikTok, Reddit, Google Ads and more.
- Develop long-term UA strategies, aligning them with our overall marketing objectives and game development roadmap.
- Collaborate with cross-functional teams to define target audiences and optimise acquisition channels.
- Analyze campaign performance and user behavior data to identify trends, patterns, and insights for refining acquisition campaigns.
- Manage budgets effectively, ensuring optimal return on investment (ROI) for all user acquisition efforts.
- Stay abreast of industry trends and emerging technologies to enhance UA tactics and stay ahead in the competitive gaming landscape.
- Conduct A/B testing and other experimentation methods to refine and optimize creatives, messaging, and campaign performance.
- Work closely with the analytics team to establish key performance indicators (KPIs) and regularly report on the success of user acquisition campaigns.
- Foster relationships with external partners, influencers, and platforms to amplify UA efforts and reach a broader gaming audience.
- Shape the creative landscape by developing briefs for new ad creatives and overseeing the production of engaging marketing material.
- Manage relationships with partners, ensuring smooth communication and reporting while spearheading UA campaigns for our games.
Qualifications
- At least 3 years of hands-on experience in performance marketing in mobile gaming.
- Proven expertise in paid acquisition with a successful track record of implementing ROAS strategies.
- Familiarity with user acquisition platforms (Facebook Ads, TikTok, Google Ads) and Mobile Measurement Partners (e.g., Appsflyer).
- Strong understanding of experimentation methodologies and processes.
- Experience in influencer marketing and App Store Optimization (ASO).
- Proven track record of implementing innovative organic and viral tactics.
- Fluent in English, with excellent written and verbal communication skills.
- Highly organized and detail oriented with an exceptional sense of accountability.
Benefits
- 100% remote work, work wherever you want forever!
- Unlimited holidays and sick days.
- Opportunity to make an impact on one of the most promising upcoming games in the mobile gaming industry and the Web3 space.
- Comfortable work schedule and stable workload with a variety of tasks for constant professional development.
- Support for learning opportunities, especially with a focus around new AI tools and methods.
- A culture that puts our people first, believing in open communication, creativity, and the value of unique contributions from everyone in the team.
- Competitive salary in addition to equity option plans.
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| 📍 | Be aware of the location restriction for this remote position: Worldwide |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive salary plus equity options
|
Remote
Location
Worldwide
|
|
Job Type
full-time
|
Posted
Jan 28, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Worldwide |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
