[Hiring] TikTok Creator @Palette Studios

Role Description

We are seeking a creative Content Creator / On-Camera Talent to develop engaging, viral-worthy short-form video content primarily for TikTok and Instagram Reels. This is a part-time role with the potential to grow into full-time based on performance. The ideal candidate will have a passion for social media, an instinct for what resonates online, and a willingness to be the face of the brand.

Responsibilities

• Content Creation
  • Ideate, produce, and star in daily video content for TikTok and Instagram Reels.
  • Develop creative concepts aligned with current social media trends and brand identity.
  • Collaborate closely with the marketing team to ensure content supports overall brand strategy and campaigns.
• Performance and Growth
  • Focus on crafting viral-worthy content to boost organic impressions and followers.
  • Analyze content performance metrics to refine and optimize future content strategies.
  • Stay informed on platform algorithm updates and evolve content strategies accordingly.
• Brand Representation
  • Serve as the on-camera face of the brand; embody the brand’s values and personality in all content.
  • Engage with followers through comments, duets, and other platform-specific features to foster a strong community.
  • Participate in relevant challenges and trends that align with brand image.
• Content Management
  • Maintain a consistent posting schedule, ensuring fresh content is published daily.
  • Organize and manage a content calendar to plan upcoming posts and campaigns.
  • Coordinate with team members to ensure timely execution of ideas.
• Creative Direction
  • Exercise creative freedom while adhering to brand guidelines.
  • Propose and implement new content formats and ideas to keep social channels vibrant.
  • Adapt quickly to emerging trends and incorporate them into social strategy.

Qualifications

• 2–3 years of experience creating short-form video content for TikTok, Instagram Reels, or similar platforms.
• Proficiency in video editing software (Capcut, Adobe Premiere Pro, Final Cut Pro, etc.).
• Strong understanding of social media algorithms, trends, and best practices.
• Experience with social media management tools and analytics platforms.
• Basic photography and videography skills (lighting, composition, etc.).
• Excellent on-camera presence and acting abilities.
• Strong creative writing skills; capable of crafting engaging scripts and captions.
• Exceptional time management to handle a daily posting schedule.
• Outstanding communication skills (verbal and written).
• Ability to take direction and incorporate feedback into the creative process.

Requirements

• Self-motivated and proactive in generating fresh content ideas.
• Adaptable and flexible in responding to rapidly changing social media trends.
• Comfortable with public feedback and engaging with online audiences.
• Growth-oriented mindset, eager to learn and improve continuously.
• Willingness to experiment with new content formats and styles.

Additional Requirements

• Portfolio of previous short-form videos, showcasing your ability to create engaging content.
• Flexible schedule: occasional evenings or weekends for timely content creation.
• Comfortable using your image and likeness as the face of the brand.
• Passion for the product category and the ability to authentically represent the brand.