[Hiring] Technical SEO Developer @Penbrothers

Role Description

We are looking for a technically-minded Marketing Developer to bridge the gap between high-level marketing strategy and technical execution. Unlike a traditional product-focused engineering role, you will sit directly within the Marketing Team. Your primary mission is to empower the marketing department by turning ideas; SEO strategies, conversion experiments, and automation workflows into functional reality on our website.

Work set-up: Remote

Work Schedule: Early Morning Shift (Regular 9 hours per day, Monday to Friday)

Work Hours: 4:00 AM - 1:00 PM Philippine Time (aligned with New Zealand business hours).

What you’ll do

• CMS upgrade and management: Create new and update existing modules. Create automations to reduce time to update content site-wide. Find opportunities to implement content changes pragmatically in CMS.
• Job board optimisation: Enhance the user experience and improve overall job board performance, ensuring a smoother experience for users and higher organic traffic, leading to better conversion rates.
• SEO & GEO Optimisation: Executing technical SEO audits, restructuring URL routing patterns (e.g., evolving dynamic routes for better indexing), implementing schema markup (JSON-LD), and managing sitemaps and metadata.
• CRO (Conversion Rate Optimisation): Deploying CRO tests across different audiences and regions.
• Data Collection & Analytics: Implementing tracking scripts and working with data team to ensure we are collecting clean and actionable data to improve marketing performance.

Qualifications

• Next.js & React: Deep expertise is required. You should be comfortable with dynamic routing, App/Pages Router, and server-side rendering (SSR) vs. static site generation (SSG).
• TypeScript: Ability to maintain a robust, typed codebase.
• Strapi (v4/v5): Experience building/modifying content types, managing the media library, and consuming the REST API.
• REST API Integration: Experience fetching, transforming, and rendering data from external sources (e.g., Salesforce job feeds).
• Tailwind CSS: Proficiency in utility-first styling to maintain a consistent, responsive UI.
• Technical SEO: Hands-on experience with canonical tags, the Metadata API, and performance optimisation (Core Web Vitals).

Soft Skills

• The "Translator" Ability: You must be able to explain complex technical concepts and limitations to non-technical stakeholders in a way that is clear, actionable, and jargon-free.
• Solution-Focused "Can-Do" Attitude: We want a builder who looks at a marketing challenge and says, "Here is how we can make that work," rather than listing reasons why it can't.
• Marketing Fluency: You don't just write code; you understand why we are doing it. You care about conversion rates, bounce rates, and user intent.
• Proactive Problem Solver: You identify technical debt or performance bottlenecks before they impact our marketing campaigns.

Nice to Have (not required skills, but would be an added advantage)

• Salesforce Awareness: Understanding how data flows from a CRM into a web frontend.
• Node.js: Basic understanding of the runtime that powers our CMS.
• Cloud/Deployment: Familiarity with Vercel, AWS, or similar environments and managing environment variables.

Our Hiring Process

We utilize AI tools to enhance hiring efficiency and ensure a fair evaluation. Consequently, candidates will engage with an AI Interviewer, supervised by Human Talent Acquisition Experts who will support your entire application journey.

Our AI Expectations: While we encourage you to use AI for CV refinement and research, we require that all interviews and assessments be completed through your own authentic effort. The use of real-time AI assistance during interviews or to complete skills tests is strictly prohibited to ensure a fair and genuine evaluation of your capabilities.

What You’ll Get

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.