[Hiring] Technical Marketing Manager @Trail of Bits

Role Description

Trail of Bits is looking for a Technical Marketing Manager to run marketing day-to-day for our AppSec, AI/ML Security, and Research & Engineering practices. This role sits alongside an existing TMM peer who currently covers our Blockchain & Cryptography practice. Together you’ll form the core of Trail of Bits’ marketing execution.

You’ll work directly with engineering directors and the broader go-to-market team (including Marketing, Technical Editing, Project Management, and Sales Engineering) to turn security research into effective marketing:

• Blog posts
• Social campaigns
• Event presence
• Case studies
• Co-marketing with clients

You’ll coordinate closely with your TMM peer on shared channels, joint campaigns, and cross-practice coverage so the two of you operate as a cohesive marketing team, not two separate functions.

This is a hands-on role. You’ll own social media, events, demand generation, and content production. You’ll coordinate with our Technical Editing team on content workflows and be ready to pitch in on writing and production when the team needs it.

You’ll have a regular reporting cadence with the Head of GTM and be expected to bring data, priorities, and blockers, not just status updates.

What You’ll Do

Content & Coverage

• Track engineering output — tool releases, research papers, conference talks, milestones — and make sure each gets coverage.
• Work through the existing backlog of shipped tools and research that never got written up publicly.
• Create case studies, briefs, blog drafts, and marketing assets that work for both technical and business audiences.
• Partner with Technical Editing on content pipelines, especially around report publications and blog production.
• Own the content calendar across practices.

Social Media & Events

• Own social media across X, LinkedIn, and Bluesky.
• Manage Trail of Bits’ presence at industry events and relevant conferences.
• Brief and prep engineers and leadership before external appearances.

Demand Generation

• Plan and run multi-channel campaigns (social, email, webinars, conference activations) that drive pipeline.
• Collect and package customer proof points: testimonials, client logos, and case studies.
• Provide sales enablement support: collateral, competitive intel, and prospect research.

Analytics & Reporting

• Improve upon existing baselines, track performance, and create a reporting rhythm.
• Build dashboards and regular reporting cadences that connect marketing activity to pipeline and revenue outcomes.
• Own marketing attribution.

Market Awareness

• Gather market intelligence through customer conversations, competitor monitoring, and community engagement.
• Keep tabs on shifts in AppSec, AI/ML Security, and R&E and flag opportunities to the broader team.

Qualifications

• Demand gen experience.
• Ability to write for a deeply technical audience.
• AppSec and AI/ML awareness.
• Experience managing social media as a primary channel.
• Reporting and measurement skills.
• Hands-on experience with a marketing automation platform, ideally HubSpot.
• Technical proficiency in developer-adjacent toolchains.
• Experience using AI tools for content production and campaign execution.

Requirements

• Experience with analyst relations or industry awards programs (nice to have).
• Background in PR and crisis communications (nice to have).
• Prior experience in a professional services or consultancy environment (nice to have).
• Familiarity with customer journey mapping or client segmentation (nice to have).
• Experience structuring web content for AI discoverability (nice to have).
• Exposure to NPS programs or customer feedback loops (nice to have).

Benefits

• Competitive salary complemented by performance-based bonuses.
• Fully company-paid insurance packages, including health, dental, vision, disability, and life.
• A solid 401(k) plan with a 5% match of your base salary.
• 20 days of paid vacation with flexibility for more.
• 4 months of parental leave.
• $10,000 in relocation assistance for moving to NYC.
• $1,000 Working-from-Home stipend.
• Annual $750 Learning & Development stipend.
• Company-sponsored all-team celebrations.
• Philanthropic contribution matching up to $2,000 annually.