[Hiring] Tech Process Senior Associate - YouTube - Media @Google Operations Center

Role Description

As the Tech Process Senior Associate - (Media Activation Builder) you will serve as a vital member of moving a marketing program from conception to completion. You will support the successful implementation and execution of media campaigns across various channels.

• Setup and traffic media campaigns across various platforms (e.g., display, social, video, search)
• Ensure accurate ad placements, targeting parameters, and creative assets are delivered to media partners
• Monitor campaign delivery and performance, identifying and troubleshooting any issues
• Collaborate with ad operations and creative teams to ensure smooth campaign execution
• Work closely with the marketing team to understand campaign objectives and target audiences
• Collaborate with teammates to continuously optimize output and program performance

Testing and Optimization:

• Conduct thorough testing of campaigns across different channels and devices
• Troubleshoot and resolve any rendering or deliverability issues
• Analyze campaign performance data from existing dashboards and platforms to make data-driven recommendations for campaign optimization
• A/B test different campaign elements to improve engagement and conversion rates
• Provide campaign performance results in comparison to industry and internal benchmarks

Data Analysis and Reporting:

• Review campaign performance metrics, providing regular reports to the Media Delivery Manager
• Identify trends and insights to optimize campaign performance
• Assist in preparing post-campaign analysis and recommendations

Collaboration and Communication:

• Work closely with the marketing team to understand campaign objectives and target audiences
• Collaborate with teammates to continuously optimize output and program performance

Qualifications

• 3+ years of experience in media activation, ad operations, or a similar role
• Strong understanding of digital media platforms such as Google, Meta, LinkedIn and ad serving technologies such as Doubleclick
• Proficient in media analytics tools such as Google Analytics and Tag Manager
• Excellent attention to detail and organizational skills
• Ability to identify and communicate issues to team lead and collaborate on troubleshooting
• Understanding of marketing operations, processes, business requirements

Requirements

• Knowledge of marketing automation and CRM systems
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• Competitive wages and comprehensive health care including medical, dental and vision coverage
• Gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Free meals and snacks for onsite employees, and fun onsite experiences