[Hiring] SVP, B2B Marketing @Propelis

Role Description

We are looking for a strategic and results-driven B2B Marketing Leader to spearhead our marketing efforts across the full customer lifecycle—from awareness and acquisition to retention and advocacy. You’ll lead a high-performing team, build integrated marketing strategies, and partner closely with Sales, Product, and Customer Success to drive measurable business outcomes.

Key Responsibilities

• Strategy & Leadership: Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
• Team Management: Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
• Demand Generation: Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
• Brand & Positioning: Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
• Product Marketing: Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
• Sales Enablement: Equip sales teams with the tools, content, and insights needed to close deals effectively.
• Analytics & Optimization: Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
• Stakeholder Collaboration: Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

Qualifications

• 5-10 years of B2B marketing experience with at least 2-3 years in a leadership role.
• Proven track record of scaling marketing programs for B2B companies.
• Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce).
• Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing.
• Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes.
• Excellent communication, leadership, and project management skills.
• Data-driven mindset with a strong grasp of key performance metrics.
• Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus.

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Flexible remote work policy
• Generous PTO
• Professional development and training opportunities

Company Description

Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.