[Hiring] Strategist, Shopping & Marketplace @Directive

Role Description

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping Ads (feed-driven Google, Bing, TikTok, Meta) and general paid search and paid social activations focusing on both DTC and B2B customer generation. This role is built for someone who understands that B2B commerce is structurally different from DTC but still plays a key role in customer generation. The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice.

Qualifications

• 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
• Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
• Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
• Experience with B2B clients or high-SKU catalog environments
• Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
• Strong written and verbal communication, including comfort presenting to C-suite buyers
• Comfort working inside a consultative sales motion and contributing to audit and proposal work

Requirements

• Strategic Ownership of Client Accounts
• Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
• Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
• Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)
• Own how feeds and Shopping campaigns work for B2B catalogs
• Direct feed strategy in Feedonomics or GoDataFeed (or equivalent)
• Build Shopping and Performance Max campaigns scoped to B2B buyer behavior
• Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
• Own client outcomes on Google, Microsoft, Meta, TikTok, and beyond
• Build full-funnel paid search and paid social strategies
• Design audience and targeting architecture for B2B buyers
• Direct creative strategy and testing roadmaps with Specialists and the design team
• Own measurement and attribution across channels
• Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
• Build reporting that connects channel performance to revenue outcomes
• Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
• Help build the Directive Commerce playbook
• Document repeatable frameworks from client engagements
• Contribute to audit deliverables, sales enablement, and internal training
• Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

Goals

• NSM Attainment: 100% across owned accounts
• CSAT scores > 4.5 for owned accounts
• Account retention rate > 90%
• At least one documented methodology contribution per quarter

Benefits

• Compensation for this role includes a competitive base salary
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Mental health support through Spring Health and Headspace
• Physical therapy through Omada and access to Aaptiv virtual workouts
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Company-wide Retreat

Work Environment Requirements

• Remote-first company with the ability to work from your home office
• Must have established and current work authorization and permanently reside in that country for global opportunities
• Must be able to operate a laptop computer and other office productivity tools
• Must have reliable internet access and a professional background

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.