[Hiring] Strategic Marketing Specialist @ABB

Role Description

As a Strategic Marketing Specialist, this candidate will support market-driven growth initiatives across multiple industries. This role is responsible for identifying and activating marketing opportunities aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner.

This is a cross-functional role working closely with commercial, communications, product, marketing, strategy, and external industry stakeholders. The focus is around identifying a market opportunity and turning it into clear marketing activities; supporting the delivery of messaging, campaigns, content, and trade-event experiences that engage customers and support growth.

Location: Preferred: Cary, NC | Open to remote candidates based in the Continental U.S.

Reports to: Industry and Channel Marketing Director

Function: Electrification Marketing – U.S.

Key Responsibilities

• Strategic Marketing & Planning:
  • Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging.
  • Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics.
• Market & Competitive Intelligence:
  • Support specific segments with market intelligence, technology trends, customer needs, and emerging applications.
• Marketing Activation & Campaign Execution:
  • Plan, develop, and lead execution of integrated marketing campaigns.
  • Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives.
  • Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle.
  • Ensure consistent positioning across digital, events, content, and partner channels.
• Industry Engagement & Thought Leadership:
  • Collaborate with segment leaders, ensuring ABB is represented within key industry organizations at regional and national levels.
  • Identify opportunities for speaking engagements, panels, white papers, and industry collaboration.
  • Actively support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

Qualifications

• Bachelor’s degree in business, marketing, engineering, or a related field.
• 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Ability to organize information and communicate clearly with different audiences.
• Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.
• Strong analytical, communication, and presentation skills.
• Ability to travel up to 20% within the U.S.

Benefits

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus.
• Vision benefit.
• Company paid life insurance (2X base pay).
• Company paid AD&D (1X base pay).
• Voluntary life and AD&D – 100% employee paid up to maximums.
• Short Term Disability – up to 26 weeks – Company paid.
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance).
• Parental Leave – up to 6 weeks.
• Employee Assistance Program.
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
• Employee discount program.
• 401k Savings Plan with Company Contributions.
• Employee Stock Acquisition Plan (ESAP).
• ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.
• This position is expected to pay between $100,500 and $160,800 annually and is eligible for a short-term incentive plan/annual bonus.