Role Description
We are seeking a Strategic Marketing Manager to help shape how the organization connects with customers, communities, and markets as it continues to grow and evolve. This is an exciting opportunity for a creative, results-driven marketing leader who enjoys transforming ideas into impactful campaigns, strengthening brand presence, and driving meaningful engagement. Reporting to the Director of Sales and Marketing, this role will play a critical part in elevating the organization’s marketing function and positioning the brand for continued growth.
Key Responsibilities
-
Strategy & Marketing Leadership
-
Develop and implement marketing strategies aligned with corporate objectives and growth priorities
-
Translate business priorities into actionable marketing plans, campaigns, and initiatives
-
Monitor market trends, customer insights, and competitive activity to strengthen regional market positioning
-
Brand & Communications
-
Maintain brand integrity across all customer and community touchpoints
-
Oversee development of messaging, storytelling, marketing materials, and creative assets
-
Support corporate communications, announcements, and community engagement initiatives
-
Lead community-focused marketing initiatives that strengthen relationships across service areas
-
Campaign & Digital Marketing
-
Plan, execute, and evaluate multi-channel marketing campaigns to drive awareness, acquisition, and retention
-
Oversee website content, digital marketing initiatives, and social media presence
-
Track campaign performance and optimize strategies using data and analytics
-
Utilize marketing and ERP systems to support promotional campaigns and marketing initiatives
-
Revenue & Growth Alignment
-
Partner closely with Sales and Customer Experience teams to support lead generation, service adoption, and retention strategies
-
Align marketing initiatives with product launches, service expansions, and organizational growth priorities
-
Monitor marketing performance and its contribution to revenue and customer engagement
-
Vendor & Budget Management
-
Manage marketing budgets and ensure efficient allocation of resources
-
Oversee relationships with agencies, designers, media partners, and other vendors
-
Support philanthropic and community initiatives that align with the organization’s values
-
Team Leadership
-
Provide direction, coaching, and mentorship to marketing team members
-
Foster collaboration across departments to ensure integrated campaign execution
Qualifications
-
Degree or diploma in Marketing, Communications, Business, or a related field
-
Minimum 10 years of progressive marketing experience, including several years in a strategic or leadership capacity
-
Demonstrated experience developing and executing marketing strategies and campaigns
-
Strong experience managing digital marketing channels and analytics tools
-
Familiarity with marketing software platforms and data-driven marketing approaches
-
Strong communication, project management, and stakeholder engagement skills
-
Experience within telecommunications, utilities, or service-based industries (will be considered a strong asset)
Requirements
-
Opportunity to lead and elevate the marketing function within a growing, community-focused organization
-
Remote role with flexibility for candidates located within British Columbia
-
Competitive compensation and excellent benefits package
-
Participation in the Municipal Pension Plan (MPP) with employer contributions
-
Opportunity to make a meaningful impact supporting communities across the region
How to Apply
If you are a strategic marketing leader looking to make a meaningful impact, we would love to hear from you! To be considered for this opportunity, apply directly or send your resume to
[email protected]
for immediate consideration.