Role Description
As a Strategic Lead Paid Search (f/m/d), you will take ownership of the strategic direction of our entire Paid Search practice. You will develop future-proof search strategies, define best-in-class standards, and ensure that testing, learning, and continuous improvement are embedded in our day-to-day work. Youβll operate in an international, remote-first environment with real strategic ownership and impact.
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Own the strategic direction of complex Paid Search setups and international client accounts
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Develop and evolve cross-channel Paid Search and full-funnel strategies
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Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
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Establish and continuously improve a strong testing and learning culture within Paid Search β including clear hypotheses, structured testing, and systematic derivation of insights
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Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
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Provide strategic consulting at eye level β including close collaboration and sparring with clients and internal stakeholders
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Take functional leadership of the entire SEA / Paid Search team: methodologies, standards, quality, and development
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Enable, mentor, and support team members in their day-to-day operational work
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Lead pitches, client presentations, and internal knowledge-sharing formats
Qualifications
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At least 5 years of experience in Paid Search / SEA / Search Advertising
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Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
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Experience with complex account structures, automation, and modern Paid Search setups
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A passion for developing hypotheses, testing ideas, and continuously improving performance
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Proven experience in strategic consulting and direct client interaction
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Structured, self-driven working style β especially in a remote environment
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Fluent (business-level) German and English skills are required
Benefits
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100% remote work with flexible working hours
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A high level of trust and ownership from day one
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Short decision-making paths and direct collaboration with strategy, tech, and management
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International client projects with high visibility and strategic impact
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No micromanagement β we measure outcomes, not hours
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A collaborative, highly skilled team with a hands-on mindset
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Plenty of room for professional growth, knowledge sharing, and personal development