[Hiring] Storytelling Associate @Genesis Orthopedics & Sports Medicine

Role Description

Genesis is looking for a remote-based Social Media Manager who’s native to the platforms and AI-native in their creative process. You’ll be the engine behind our presence across TikTok, Instagram, YouTube Shorts, and beyond — using every AI-powered production and design tool available to make it travel further and hit harder than a traditional one-person content team ever could.

What You'd Do:

• Design at Scale With AI
  • Use Canva AI — Magic Design, Magic Write, text-to-image, and Brand Kit — to produce on-brand graphics, carousels, educational posts, and campaign assets faster than any traditional design workflow.
  • Build and maintain a Canva Brand Kit for Genesis so every visual asset — from Instagram Stories to LinkedIn headers — is consistent, professional, and instantly reproducible.
  • Utilize Adobe Firefly and Adobe Express for AI-generated imagery, text effects, and rapid asset creation that doesn’t require a full Creative Cloud subscription or a dedicated designer.
  • Employ Figma AI for content templates, visual systems, and design specs that keep the brand tight across every platform and format.
• Build and Design With AI
  • Use Replit AI to design and prototype lightweight web-based content assets — custom landing pages for campaigns, interactive patient education tools, shareable microsites, and branded digital experiences — without needing a dedicated developer or agency.
  • Build simple branded web assets that live beyond the feed: a “meet the surgeons” page, a campaign hub, a patient story gallery — things that extend the Genesis content universe past what Instagram and TikTok can hold.
• Produce and Edit Video With AI
  • Utilize CapCut AI for rapid short-form video editing, auto-captions, and trend-native formats built for TikTok and Reels.
  • Employ Runway for AI video generation, background removal, and visual effects that elevate raw clinical footage.
  • Use HeyGen or Descript for AI voiceover, talking-head video creation, and transcript-based editing that makes long surgeon interviews instantly clippable.
  • Utilize Opus Clip or similar tools to automatically identify the best moments from long-form content and turn them into short-form clips.
• Own the Channel Strategy
  • Run Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn with a clear, platform-native growth strategy for each.
  • Use AI scheduling and analytics tools — Buffer AI, Later, or Metricool — to post smarter, not just more.
  • Understand why something works on TikTok versus Reels versus Shorts — and engineer content accordingly.
• Build Repeatable Systems
  • Develop AI-assisted production workflows so the content operation scales as the practice does.
  • Build template libraries, prompt libraries, and editorial calendars that make great content reproducible — not just occasional.
  • Track what’s working with analytics and refine your approach continuously.
• Engage the Community
  • Respond to comments, build a following, and make Genesis a brand people in Chicago actually want to follow.
  • Experiment constantly — new tools, new formats, new trends; if you have a pitch, we want to hear it.

Qualifications

• High School graduate or GED required.
• College or vocational training a plus.
• Fluent in the AI creative stack: Canva AI, Replit, Runway, CapCut AI, Descript, Adobe Firefly.
• Ability to build lightweight web assets using Replit AI.
• Platform fluency with understanding of hooks, retention curves, algorithmic triggers, and optimal timing.
• Systems builder who creates reproducible workflows for content production.
• Hungry for a ground-floor opportunity to build a real audience for a brand.
• Language: English (fluent/native).

Requirements

• Shift availability: Day Shift (Required).

Benefits

• Competitive salary for an early-career content role.
• Real creative autonomy — no generic health tips, no 47-step approval chains.
• Access to a clinical environment most content creators will never get inside.
• Subscriptions and budget for the AI tools you need to do the job right.
• A brand with an actual mission that makes the content matter.
• Room to grow as the practice and Foundation scale.