Role Description
As the Staff Integrated Campaigns Manager, you'll lead integrated campaigns (demand generation) on the Growth Marketing team at Docker. You will own the full lifecycle of high-impact demand generation campaigns end to end, without hand-holding, but surrounded by a talented team who wants you to succeed.
-
You'll sit at the intersection of day-to-day execution, campaign strategy, and cross-functional orchestration.
-
You own webinar programs from concept through post-event nurture and ROI reporting.
-
You'll have strong opinions on lead scoring models and can spot issues with attribution.
-
You understand how Marketo speaks to Salesforce and build campaigns that span the full funnel.
-
This is the right-hand seat to the Head of Integrated Marketing Campaigns.
-
When the head of function is unavailable, you are the one in the room.
-
You report to the Head of Integrated Marketing Campaigns within Growth Marketing.
Responsibilities
-
Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion motions.
-
Execute on strategy set by the Head of Integrated Campaigns and Growth Marketing leadership.
-
Lead webinar campaign programs end to end: strategy, audience targeting, content coordination, promotion, Marketo and Zoom execution, post-event nurture, and ROI reporting.
-
Architect and refine lead scoring models in Marketo.
-
Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events.
-
Act as a senior stakeholder representative in high-stakes cross-functional planning.
-
Partner deeply with Product Marketing to translate technical product narratives into campaign messaging.
-
Develop and enforce scalable, repeatable campaign frameworks.
-
Monitor campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce.
-
Manage agency relationships and external vendors.
-
Mentor and support more junior campaign team members.
Qualifications
-
7β8 years of hands-on B2B SaaS demand generation and integrated campaign experience.
-
Marketo expertise is required.
-
Deep expertise in funnel metrics.
-
Sophisticated lead scoring understanding.
-
Webinar campaign ownership.
-
Strong executive presence.
-
Demonstrated ability to operate in a high-velocity environment.
-
Exceptional written communication.
-
Experience with Google Analytics, Salesforce, and a modern martech stack.
-
Cross-functional fluency.
-
Developer or technical audience marketing experience is a significant differentiator.
Bonus
-
You have marketed developer tools, open-source software, or infrastructure products.
-
Built ABM programs alongside broader demand gen.
-
Contributed to a campaign playbook others adopted.
-
Worked somewhere that ships so fast the quarterly plan was outdated by week three.
What to Expect
-
First 30 Days:
Immerse in Dockerβs product, buyer journey, enterprise ICP, and the current campaign portfolio.
-
Audit the Marketo instance and lead scoring model.
-
Build working relationships with key stakeholders.
-
Engage with the upcoming monthly launch calendar.
-
First 90 Days:
Own and ship webinar programs end to end against the launch calendar.
-
Stand up or refine the lead scoring model.
-
Build and run multi-touch campaigns for the next Tier 01 product launch.
-
Establish a reporting cadence that ties campaign performance to pipeline and revenue.
-
One-Year Outlook:
Deliver against the full-year campaign contribution to pipeline.
-
Run a repeatable campaign framework that absorbs Dockerβs monthly launch cadence.
-
Operate as the trusted right hand to the Head of Integrated Campaigns.
-
Mentor junior campaign team members.
Benefits
-
Freedom & flexibility; fit your work around your life.
-
Designated quarterly Whaleness Days plus end of year Whaleness break.
-
Home office setup; we want you comfortable while you work.
-
16 weeks of paid Parental leave (after 6 months of employment).
-
Technology stipend equivalent to $100 USD net/month.
-
PTO plan that encourages you to take time to do the things you enjoy.
-
Training stipend for conferences, courses and classes.
-
Equity; we are a growing start-up and want all employees to have a share in the success of the company.
-
Docker Swag.
-
Medical benefits, retirement and holidays vary by country.
-
Remote-first culture, with offices in Seattle and Paris.
Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.