[Hiring] Sr. Shopper Activation Specialist @OLIPOP

Role Description

OLIPOP is seeking a Sr. Shopper Activation Specialist to support execution of our retail marketing programs, including point-of-sale (POS) materials, display deployment, and merchandising initiatives. This role will focus on coordinating the development, production, and distribution of all in-store marketing materials, ensuring programs are delivered accurately and on time. You’ll partner with cross-functional teams including Sales, Marketing, Supply Chain, and Finance to support execution of national and channel initiatives and maintain consistency in how OLIPOP shows up across retail.

Responsibilities

• Program Execution & Coordination
  • Support execution of national shopper marketing programs and tentpole initiatives, including coordinating timelines, materials, and deliverables.
  • Prepare POS materials and resources (such as catalogs) for sales teams to execute in-store programs, including dealer loaders.
  • Track key milestones and ensure projects are completed on time and within budget guidelines.
• POS & Vendor Coordination
  • Coordinate with external vendors and suppliers to support testing, production, and delivery of in-store marketing materials.
  • Drive the quoting process, tracking orders, and maintain communication between external partners and internal teams.
  • Understand and own the relationships with fulfillment partners and warehouses to ensure timely distribution, including new item set ups and stepping in on order or shipping challenges.
• Inventory & Asset Management
  • Manage POS inventory within internal ordering systems, ensuring materials are available, tracked, and accurately distributed.
  • Maintain and update asset libraries, ensuring stakeholders have access to current & updated materials.
  • Support inventory tracking, reporting, and pacing updates.
• Tools, Reporting & Process Support
  • Maintain reporting on POS usage, inventory levels, and program execution, including post-mortem analysis after each tentpole or campaign.
  • Analyze data & processes to identify trends, gaps, or opportunities for improvement or optimization.
  • Create and maintain tools such as order forms, trackers, and dashboards.
  • Support ongoing improvements to workflows and systems to ensure optimization and minimal disruption to field-level execution.
• Cross-Functional Support
  • Collaborate with broader Shopper team as well as Sales, Marketing, Science & Medical Affairs, Finance and Operation teams to ensure alignment on execution needs and timelines.
  • Support special projects including, but not limited to, trade shows, custom POS requests, coupon development, national shopper marketing programming, retailer-specific programs.

Qualifications

• 5+ years of experience in CPG (beverage is preferred), shopper marketing, retail marketing, trade marketing, or a related field.
• Experience managing POS, display enhancers development, merchandising programs, or in-store marketing initiatives.
• Strong organizational and project coordination skills with attention to detail.
• Strong ability to negotiate contracts for projects at scale across multiple vendors.
• Ability to manage multiple workstreams and prioritize in a fast-paced environment.
• A thorough understanding of the full retailer landscape and expert knowledge base of all the various ways that OLIPOP can activate within the physical shopping environment.
• Strong communication skills with the ability to collaborate across teams and external partners.
• Analytical mindset with experience tracking and reporting on performance metrics.
• Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, SharePoint, Teams); experience with internal tools or asset systems is a plus.
• Overnight travel of up to 15% of the time.

Reports to

Director, National Shopper and Channel Marketing

How We Work

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

What We Value

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health.
• Indomitable Spirit: When things get messy, we get inventive.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet).

What We’re Looking For

• Think big, move fast, and take thoughtful risks.
• Thrive in a high-performance, feedback-rich environment.
• Value real human connection and honest collaboration.
• Are fired up by building something new, and making it better every day.

Commitment to Diversity

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at [email protected].

We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.

Submission of Application Materials

Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.