[Hiring] Sr. Search Engine Marketing (SEM) Manager @SolarWinds

Role Description

SolarWinds is seeking a strategic, data-driven Sr. SEM Manager to own global search engine marketing (SEM) for our Observability business unit—SolarWinds’ largest business unit. This is a senior, strategy-owning role:

• Set the vision and roadmap for how paid search drives customer acquisition, lead generation, and pipeline growth across the SMB, mid-market, and enterprise segments.
• Stay hands-on with campaign structure, bidding, and optimization across Google Ads and Microsoft Advertising.
• Partner closely with Global Performance Marketing Strategy, Product Marketing, Regional Leads, Analytics, Finance/RevOps, and Sales to ensure SEM investment translates into measurable pipeline and revenue impact.

Qualifications

• 8+ years of experience in SEM or performance marketing, with proven success driving measurable growth and ROI, including management of multi-million-dollar budgets.
• Strong expertise managing large-scale, multi-region paid search programs (Google Ads + Microsoft Advertising).
• Experience optimizing for B2B SaaS pipelines with full-funnel visibility (from lead to closed-won).
• Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows.
• Demonstrated analytical strength—comfortable with bid modeling, forecasting, and performance attribution.
• Exceptional leadership, communication, and stakeholder management skills.

Requirements

• 3-5 years team management experience, will be managing a team of 3.
• Advanced knowledge of keyword strategies, bid management, and remarketing techniques.
• Analytical mindset with proficiency in creating actionable insights from data.
• Knowledge of Enhanced Conversions for Leads and integration of first-party data for campaign improvements.
• Expertise in Google Ads, Microsoft Advertising, SEMrush, and advanced analytics tools like Adobe Analytics, Google Analytics 4, SA360 and CM360.
• Strong understanding of funnel-based campaign structures and audience segmentation.

Benefits

• Join a people-first company focused on enriching the lives of employees, customers, and communities.
• Opportunity to build your career with an exceptional team.

Education

• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field (MBA a plus).
• Google Ads and Microsoft Advertising certifications are preferred.

Preferred Qualifications

• Experience building global SEM frameworks that scale across markets.
• Knowledge of multi-touch attribution (MTA), MMM, or incrementality testing.
• Exposure to AI-driven ad copy generation or creative automation systems.
• Familiarity with SEO/SEM alignment strategies to maximize paid–organic synergy.
• Strong relationships with platform partners (Google, Microsoft) for co-marketing and innovation programs.
• Multi-lingual, particularly Mandarin or Cantonese.