[Hiring] Sr. Marketing Specialist @Borrowell
Mar 01, 2025 - Borrowell is hiring a remote Sr. Marketing Specialist. đź’¸ Salary: unspecified. đź“ŤLocation: Canada.
Role Description
Borrowell is looking for a Sr. Marketing Specialist to play a key role in supporting Borrowell’s growth in 2025 and beyond. This role will be integral to driving scalable member acquisition growth through optimization, experimentation on existing paid media channels as well as identifying new opportunities.
The candidate in this role has an exciting opportunity to shape future brand strategy by testing and creating campaigns with targeted messaging and creative based on customer research. If you have an experimentation mindset, like to use data to achieve scalable growth, and are excited about making financial prosperity possible for everyone, this is the role for you.
- Plan, execute and measure paid media campaigns that meet growth KPIs related to new member/user acquisition and payback; propose experiments and communicate campaign plans, results and challenges on a regular basis with the Marketing and Growth teams.
- Work closely with cross-functional team members including Product, Engineering, Data Analytics and Data Engineering to implement and advocate for tools to improve campaign performance or test new high impact opportunities.
- Incorporate Borrowell messaging, industry best practices, user research, competitive insights into campaigns and experiment planning; communicate findings with the business to share learnings that also enhance initiatives in other areas of the company.
- Working closely with Engineering, ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained.
Qualifications
- Experience planning, executing and measuring search campaigns on Google and Bing. Additional experience with mobile app ads (Apple Search Ads, Google UAC) and social media ads (Meta, TikTok) would be preferred.
- Experience with A/B testing, experimentation methodology, writing ad copy or developing creative assets.
- Strong communication skills to articulate plans, impact, challenges and results clearly to a range of audiences including subject matter experts, cross-functional team members and broader business stakeholders.
- Ability to make data-driven decisions from interpreting and analyzing data; experience using tools such as Excel, Pivot Tables, Looker, Tableau, Google Data Studio and/or other business Intelligence (BI) tools.
Requirements
- Experience working in a startup/scale-up environment in the B2C fintech space, and/or a keen interest in personal finance.
- Experience with affiliate marketing, working with influencers/brands, or other digital marketing areas such as SEO, content marketing, product marketing, mobile app marketing or brand.
Benefits
- Join and have a major impact at a growing company that is helping make financial stability possible for everybody.
- Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists.
- Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals.
- Maternity & Parental Leave Top-up - available to new parents.
- Wellness Benefit - $600 annually to spend on whatever brings you joy.
- WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you.
- Employee Development Benefit - annual reimbursements on payments to help your learning.
- Givewell Benefit - 1 paid volunteer day a year to give back to the community.
- Flexibility - flexible working hours and a flexible vacation policy.
We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events.
At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.
Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.
Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.
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| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Mar 01, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
