Role Description
We are looking for a highly organized, execution-oriented Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team at Datavant. This role serves as a project manager for the L&I Marketing team while taking on additional responsibilities supporting digital communications, including HubSpot email deployments.
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Responsible for helping the team operate complex marketing initiatives efficiently across campaigns, events, product launches, content initiatives, email programs, and cross-functional projects.
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Direct report to the VP Marketing and serves as a key operational partner across Marketing, Sales, Customer Success, Product Marketing, and external vendors.
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Drive timelines, manage workflows, coordinate stakeholders, build and deploy email communications in HubSpot, maintain systems and documentation, and ensure projects move forward clearly and efficiently.
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Thrives in fast-moving environments, balancing strategic organization with hands-on execution.
What You Will Do
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Project & Campaign Management:
Own the operational coordination of marketing campaigns, tradeshows and events, product launches, webinars, content initiatives, and cross-functional programs.
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Digital Communications & Email Deployment:
Build, configure, test, and deploy email communications in HubSpot, including newsletters, nurture sequences, product announcements, and event communications.
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Workflow & Process Management:
Help improve operational workflows and team organization across the marketing function.
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Cross-Functional Coordination:
Serve as an operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners.
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Marketing Operations Support:
Assist with day-to-day operational and administrative support for the marketing organization.
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Documentation & Organization:
Organize and maintain centralized project documentation, campaign assets, timelines, and operational resources.
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Execution & Delivery Support:
Help drive projects from intake through completion by proactively tracking deliverables.
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Team & Organizational Support:
Contribute to building scalable operational foundations for the Legal & Insurance marketing organization.
Qualifications
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3β6+ years of experience in project management, marketing coordination, marketing operations, campaign operations, event management, or related operational roles.
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Strong understanding of how B2B marketing campaigns, events, and cross-functional initiatives are planned and executed.
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Experience managing timelines, dependencies, stakeholders, and deliverables across multiple concurrent projects.
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Hands-on experience building and deploying email communications in HubSpot (or a comparable marketing automation platform).
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High attention to detail with exceptional organizational and follow-through skills.
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Experience working within project management and collaboration tools such as Asana, Airtable, and Google Drive.
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Strong written and verbal communication skills with the ability to coordinate across teams professionally and clearly.
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Comfortable operating in fast-paced environments with evolving priorities.
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Self-starter mentality with the ability to proactively solve problems and keep projects moving.
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Experience supporting B2B SaaS, healthcare, legal tech, insurance, or enterprise marketing teams is preferred.
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Bachelorβs degree in Marketing, Communications, Business, Project Management, or equivalent practical experience preferred.
Benefits
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Estimated total cash compensation range for this role is: $100,000 β $150,000 USD.
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Commitment to building a diverse team and a high-performance culture.
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Equal Employment Opportunity employer.
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Reasonable accommodations for individuals with physical and mental disabilities.