[Hiring] Sr. Manager, Paid Search @Rula

Role Description

We are seeking a Sr. Manager, Paid Search to achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program. This person will be responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program.

• Excellent communicator & storyteller, unafraid to “make it happen” in close collaboration with internal and external stakeholders.
• Clear command of inputs and ability to diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance.
• Comfortable communicating with leadership including the executive (S-team) team.
• Drive to win!

Qualifications

• 7+ years of related professional experience directly executing and managing paid search programs.
• Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding.
• Experience directly managing large budgets, i.e. $1M+ per month.
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes.
• Experience working with Google Smart Bidding, specifically tROAS.

Requirements

• Google Ads certification for Search.
• 2+ years experience leading a team of one or more specialists.
• Experience with YouTube Demand Gen, Performance Max, AI Max.
• Track record of building/leveraging AI agents to automate paid search operations.
• Proficiency with Looker or equivalent data visualization tools.
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii).
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access: Start saving for your future.
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees).
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering.
• Employee Assistance Program (EAP): Supporting your mental and physical health.
• Quarterly department stipend: Fun team-building activities or in-person gatherings.
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all.
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses.
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend.