[Hiring] Sr. Account Director @Power Digital

Role Description

As a Senior Account Director, you’ll be responsible for working with clients in the Healthcare division. You will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned, and earned channels.

The Senior Account Director will:

• Guide and counsel clients on how marketing tactics can drive business outcomes.
• Manage direct reports and lead cross-functional account teams of highly-talented marketers.
• Work closely to optimize efforts and provide strategic guidance.
• Spearhead service expansions, manage media, craft testing roadmaps, and lead tactical pivots when necessary.
• Demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight.
• Lead key initiatives within the Client Services department such as talent acquisition, training, or product quality.

This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented marketing campaigns.

Qualifications

• Bachelor's Degree in Marketing, Communication or related discipline.
• 10+ years cross-channel digital marketing experience, including strategic planning, consumer insights, digital integration, and client services, ideally in a digital or media agency.
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics.
• Strong understanding of paid media, particularly Google Ads and Meta Ads.
• Working knowledge of SEO, Analytics, and Creative workflows and deliverables.
• Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
• Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal.
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment.
• Ability to quickly build rapport and develop relationships with executive-level points of contact.
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients.
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude.
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal growth.

Requirements

• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback, and share additional opportunities to support the business goals.
• Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned, and earned channels to meet or exceed client business objectives.
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities.
• Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions.
• Team Coaching and Development: Leads by example and practices servant leadership.
• Existing Account Manager Support: Shadows and provides coaching and feedback to new hires within the first 90 days.
• Client Portfolio: Manages a diverse set of clients totaling with specific target monthly recurring revenue.
• Client Retention: Leads the contract renewal strategy by following the established client renewal process and timelines.
• Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships.
• Department Operations: Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding, and more.
• Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set.
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed.
• Employ AI technologies to enhance and optimize business processes.

Benefits

• Base salary + commission opportunities.
• Prepaid Medicine Plan.
• 15 paid vacation days (PTO) per year.
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors.
• Fully flex work environment: full-remote, in-office, or hybrid.
• A one-time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck.
• Employee Assistance Program (EAP).
• 17 observed Colombian national holidays + 2 mental health recharge days per year.
• Legal benefits like Prima, Cesantias.
• Paid Social Security.
• Unlimited opportunities for growth & leadership within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to be involved in company DEI initiatives.