[Hiring] Specialist, Geo Marketing @Pearson

Role Description

• Support the setup and delivery of marketing campaigns across multiple channels
• Assist with building and sending email campaigns using Marketing Cloud
• Help set up campaign assets such as landing pages, website content, and forms
• Test emails, forms, and landing pages to ensure everything works correctly before launch
• Support digital campaign activity across paid, owned, and earned channels
• Build and update email templates and simple journeys in Marketing Cloud
• Support email scheduling, testing, and deployment
• Help ensure emails follow GDPR and consent rules
• Maintain accurate campaign naming and basic data hygiene
• Make updates to website pages using CMS tools and existing templates
• Upload content, banners, and calls-to-action
• Assemble and test marketing forms to ensure correct data capture and tracking
• Support basic campaign reporting (e.g. opens, clicks, leads)
• Help tag campaigns and support lead handover processes
• Assist in identifying small improvements to campaign execution and workflows
• Work closely with campaign managers and regional marketing teams
• Support multiple campaigns at the same time with guidance from senior team members
• Learn and follow documented campaign processes and best practices

Qualifications

• Some experience in marketing, digital marketing, or a related internship/placement
• Interest in email marketing and digital campaigns
• Basic understanding of websites, emails, or online forms
• Strong attention to detail and willingness to learn
• Good organisational and communication skills

Requirements

• Exposure to email marketing platforms (Marketing Cloud or similar)
• Familiarity with CMS or CRM systems
• Interest in data, reporting, and marketing technology