[Hiring] Social Media Strategist @Papainshape

Role Description

As our Social Media Strategist, you’ll be the voice, creativity, and strategy behind our social channels, building vibrant communities and driving growth across Instagram, TikTok, Facebook, and YouTube. You’ll craft engaging content, test various calls to action, and analyze performance, always with the goal of creating content for both our brands around educational, inspirational (feel good), and social proof to grow & nurture our audiences.

• Define and lead the social media strategy for Papa In Shape and Maman In Shape.
• Plan, create, and publish engaging daily content (Reels, Stories, carousels, Shorts, static posts, lives).
• Produce visually attractive graphics and short-form video edits to maximize reach and engagement.
• Animate and moderate communities, ensuring positive and respectful interactions.
• Collaborate with the Influence Manager, Creative Strategist, and Copywriter on campaigns.
• Build and maintain a monthly editorial calendar with 100% on-time execution.
• Monitor KPIs (growth, engagement, conversions) and deliver actionable reports.
• Stay on top of fitness, lifestyle, and social trends to keep our brands fresh and relevant.

Qualifications

• 2–3+ years of experience in social media management (fitness, lifestyle, or DTC brand experience is a plus).
• Mastery of Instagram, TikTok, YouTube, Facebook — and their algorithms.
• Strong sense of visual design with experience creating branded graphics.
• Skilled in video editing for Reels, Stories, Shorts, and teasers.
• Able to manage multiple projects and calendars simultaneously.
• Analytical thinker who can translate data into clear strategy improvements.
• Excellent written communication and community management skills.
• Fluent in French and English.
• Proficient with social CMS tools, Google Suite, Excel, Slack, Asana, Google Meets.
• Entrepreneurial mindset: resourceful, organized, and creative problem-solver.