[Hiring] Social Media Specialist I @Axway

Role Description

This is more than a job. It’s a chance to build, grow, and make a real impact! Join our team as our new Social Media Specialist!

We are seeking a motivated and strategic Social Media Specialist I to help build and scale our organic social media presence from the ground up. This is an entry-level role with meaningful ownership, ideal for someone who understands modern social media best practices and is excited to create structure, consistency, and measurable impact in a growing B2B software environment.

You will be responsible for developing and executing a global, organic social media strategy that supports brand awareness, customer engagement, and pipeline growth across all product lines and key marketing initiatives. This role will work cross-functionally with:

• Field Marketing
• Global Campaigns
• Product Marketing
• Customer Advocacy
• Paid Social

to ensure social media efforts are aligned, integrated, and effective.

Responsibilities

• Strategy & Planning:
  • Build and evolve an organic, global social media strategy across priority platforms (initially LinkedIn and Facebook).
  • Develop a scalable approach that supports:
    • All product lines
    • Global and regional marketing campaigns
    • Customer success and advocacy initiatives
    • Human-interest and culture storytelling
    • Employee engagement and social amplification
  • Define content themes, posting cadence, and channel best practices for B2B audiences.
  • Partner with Paid Social stakeholders to ensure organic and paid efforts are complementary and aligned.
  • Use available AI tools to understand best practices and scale the program quickly.
• Content Creation & Publishing:
  • Write clear, engaging, and on-brand social media copy that aligns with B2B best practices and platform-specific guidelines.
  • Recommend social tiles and associated imagery that amplify our brand and drive engagement.
  • Create and manage an editorial calendar that balances campaigns, product messaging, employee stories, and timely industry content.
  • Collaborate with designers, marketers, and subject-matter experts to source or develop visual and multimedia content.
  • Adapt messaging for global audiences while maintaining brand consistency.
• Cross-Functional Alignment:
  • Work closely with Field Marketing to support regional initiatives and events.
  • Global Campaigns to amplify key launches and integrated programs.
  • Product Marketing to translate product value into social-friendly messaging.
  • Customer Advocacy to highlight customer stories and proof points.
  • Paid Social to align messaging, timing, and targeting insights.
  • Serve as the central point of coordination for organic social media activities across teams.
• Measurement & Optimization:
  • Track and report on social media performance, including engagement, follower growth, traffic, and campaign support metrics.
  • Use data and insights to refine content, test new approaches, and improve results tied to customer engagement and new business goals.
  • Stay current on B2B social media trends, platform updates, and emerging best practices.

Qualifications

• Strong understanding of B2B social media best practices, particularly on LinkedIn and Facebook.
• Exceptional writing and editing skills with the ability to simplify complex topics.
• Basic understanding of how social media supports brand awareness, customer engagement, and demand generation.
• Strong organizational skills and ability to manage multiple priorities.
• Collaborative mindset with experience working across marketing functions.

Preferred

• Familiarity with social media management and analytics tools (e.g., Sprout).
• Interest in global marketing and multi-region coordination.

Company Description

At Axway, we’re more than a company—we’re a pioneer. For 25 years, we’ve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration.

We’re on a mission to be the leader in our space, empowering our customers with secure, mission-critical software to manage and deliver impactful business outcomes from all their digital business interactions.

We believe in the power of togetherness. When you’re part of Axway, you’re part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on.

Here, you’ll grow, innovate, and succeed because we’re better together. Each step forward in your personal journey is one we take as a team. Join us, and let’s accomplish extraordinary things together.